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Unioncrate: The AI Supply Chain Insider
A $13.2M bet on the future of CPG planning. Is it a unicorn in the making or a niche player?
In a world obsessed with consumer goods giants, Unioncrate is quietly building the operating system for the next generation of supply chains. With $13.2M in funding and a singular focus on CPG, they aren't just selling software; they are selling prediction.
"Unioncrate isn't just tracking inventory; they are attempting to mathematically eliminate the bullwhip effect entirely."
The $13.2M Question
The numbers tell a fascinating, albeit confusing, story. With $13.2M in the bank (Series A from 2022), Unioncrate has the capital to scale. Yet, data indicates 1 employee and $0 revenue. For investors, this is a classic 'pre-revenue' snapshot—a high-risk, high-reward play where the valuation is based entirely on IP and potential, not current traction. They are burning cash to capture the 'untapped value' they promise in their headlines.
Niche Down, Scale Up
By strictly targeting Consumer Packaged Goods (CPG), Unioncrate avoids the trap of generic supply chain tools. CPG forecasting is notoriously volatile—driven by trends, seasonality, and retail dynamics. Their claim of 'unmatched forecast accuracy' suggests a proprietary AI model trained specifically on these chaotic datasets, offering a level of precision that horizontal tools like SAP or Oracle simply cannot match.
The technology stack reveals a modern, agile approach. Relying on Tailwind CSS, Bootstrap, and jQuery suggests a lean frontend, while the integration of Hotjar and Facebook Pixel indicates a sophisticated, data-hungry marketing strategy—ironic for a site currently reporting zero traffic. It’s a 'build the plane while flying it' mentality.
- Integrated IBP (Integrated Business Planning): They don't just do demand planning; they connect it to financial and operational planning.
- Collaborative Visibility: The platform emphasizes breaking down silos between sales, operations, and finance.
- Actionable Insights: Moving beyond static dashboards to predictive, AI-driven recommendations.
The Verdict: A Stealth Mode Contender
Unioncrate is a high-conviction play. For founders and investors, it represents the classic 'stealth startup' profile—capitalized for growth but invisible to the public eye. The bet here isn't on the product's current footprint, but on the inevitability of AI-first supply chains.
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Unioncrate | AI Forecasts & Demand Planning for CPG.
Integrated supply chain planning software delivering unmatched forecast accuracy, collaborative visibility, and actionable insights for CPG brands.
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About unioncrate.com
Integrated supply chain planning software delivering unmatched forecast accuracy, collaborative visibility, and actionable insights for CPG brands.
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Technology Stack
unioncrate.com uses 15 technologies across their website including Font Awesome, Webflow, HubSpot, and more.
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Font Awesome
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Webflow
Marketing Automation
HubSpot
Advertising
Microsoft Ads, LinkedIn Insight Tag, Facebook Pixel
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
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Traffic & Audience
unioncrate.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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