Unitil isn't chasing AI headlines or consumer app virality—it's doing something far more fundamental. With just 396 employees, this utility is reliably powering New England's infrastructure while quietly commanding 103,590 monthly visits from customers who need their service, not their hype.

"When your traffic is 62% direct, you're not a brand—you're a utility. And that's exactly the moat."

The technology stack tells a story of pragmatic engineering. jQuery, Bootstrap, and Tailwind CSS suggest a mature, functional frontend strategy—not chasing framework trends but delivering reliable interfaces. The presence of PWA (Progressive Web App) technology and lazy loading shows they're optimizing for performance, while Google Analytics and Tag Manager provide the data backbone. It's a utilitarian stack for a utilitarian business.

• 62% direct traffic demonstrates unassailable customer dependency
• Revenue per employee of ~$1.1M indicates extreme operational efficiency
• Payment-focused keywords dominate search behavior, showing transactional urgency
• Tech stack prioritizes reliability over innovation theater