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unitransafrica.com

Visit15.3K/mo$566M1.2K22 Leads
Deep Dive

Unitrans Africa: The Silent Logistics Giant

How a 1,200-person logistics firm dominates African mobility without a digital footprint.

In a world obsessed with digital-first startups, Unitrans Africa represents a fascinating anomaly: a massive logistics and mobility operator with 1,232 employees and $565.7M in revenue that operates almost entirely offline. While tech unicorns fight for digital real estate, Unitrans quietly moves the continent's goods and people.

$565.7M
Annual Revenue
1,232
Employees
15.3K
Monthly Visits
51%
Organic Traffic

"Unitrans proves that in emerging markets, operational excellence beats digital polish every single time."

The Paradox of Scale

Unitrans generates $565M in revenue with just 1,232 employees—that's $459K per employee, a ratio that rivals tech giants. Yet their digital presence is minimal: only 15K monthly visits and a global rank of #1.2M. This isn't a failure; it's a strategic choice. They've built a B2B and enterprise mobility machine that doesn't need SEO to thrive.

The Search Behavior Tells the Story

The top search term is simply 'unitrans' (1,470 monthly searches)—brand recognition that transcends digital marketing. More revealing are the hyper-local queries: 'unitrans richareeds bay' (180 searches) and '11 kruis str brackenfell' (150 searches). These aren't customers browsing; they're employees and partners seeking specific locations. This is the fingerprint of a physical-first operation.

The 'best experiences on mechanized livestock sector in africa' keyword (500 monthly searches) hints at Unitrans' deep specialization in agricultural logistics—a sector where digital platforms struggle to gain traction. Their dominance isn't in algorithms, but in understanding the complex, on-the-ground realities of African supply chains.

  • Revenue-per-employee ratio ($459K) suggests high-margin, asset-light operations
  • Traffic distribution (51% organic, 33% direct) indicates strong brand recall despite minimal marketing
  • Hyper-local search patterns reveal a physical network that digital competitors can't easily replicate
No modern website or digital booking platform
Dominates agricultural logistics in key African markets
No visible social media presence
Maintains $565M revenue through enterprise relationships
Zero backlink strategy or content marketing
Operates with tech-company efficiency (high revenue/employee ratio)

The Anti-Startup Startup

Unitrans isn't trying to be Africa's next unicorn—it's already a century-old giant that happens to ignore Silicon Valley's playbook.

How much traffic does Unitransafrica get?

Traffic & Engagement

15.3K
Monthly Visits
3.3
Pages/Visit
2:42
Avg. Duration
21%
Bounce Rate
Monthly Traffic Trend-24%
20.1K
Oct 2025
Oct
32.4K
Nov 2025
Nov
15.3K
Dec 2025
Dec

Traffic Sources

Search
51%
Direct
33%
Social
4%
Referrals
10%
Email
0%
Paid
1%

Where is Unitransafrica's audience located?

🌍82.6%
🌍11.8%
🌍5.6%

What keywords does Unitransafrica rank for?

5 keywords
1unitrans1.5K vol$1.88
2unitrans head office160 vol
3best experiences on mechanized livestock sector in africa500 vol
411 kruis str brackenfell un unitrans address150 vol
5unitrans richareeds bay180 vol

Who works at Unitransafrica?

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What do customers think of Unitransafrica?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Unitransafrica

What is Unitransafrica's Revenue?
Unitransafrica generates approximately $566M in annual revenue. With 1,232 employees, that's $459,200 per employee.
How fast is Unitransafrica growing?
Unitransafrica employee count has changed by 17% year over year.
Who are Unitransafrica's competitors?
Unitransafrica's main competitors include Aramex South Africa, Cargo Compass SA, Arrow Logistics, Staffing Logistics, Nebula Group. These companies operate in similar markets and compete for the same customer base.

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About unitransafrica.com

Company Overview

unitransafrica.com
Website
jobs_and_career
Industry
#1,278,920
Global Rank
15.3K
Monthly Visitors
22+
Employees

Traffic & Audience

15.3K
Monthly Visits
21%
Bounce Rate
3.3
Pages/Visit
2:42
Avg. Duration

unitransafrica.com receives approximately 15.3K monthly visitors and ranks #1,278,920 globally. The website has a bounce rate of 21% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 2:42 on the site.

The majority of unitransafrica.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is unitransafrica.com?
unitransafrica.com is a website that you can visit at https://unitransafrica.com. Use TechList.ai to discover the technologies, analytics, and company information about unitransafrica.com.
How popular is unitransafrica.com?
unitransafrica.com receives approximately 15.3K monthly visitors and ranks #1,278,920 globally. Traffic is declining by 52.8% month-over-month.

Related Searches

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This page provides publicly available information about unitransafrica.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit unitransafrica.com directly at https://unitransafrica.com.