universe.com
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Universe: The Event Platform Powering Millions
Inside the $362M company that's redefining ticketing and event creation
While Ticketmaster dominates headlines, Universe has quietly built a 1.2M-employee empire serving millions of event creators. This isn't just another ticketing platform—it's a full-stack event infrastructure with $362M in revenue and 7M backlinks.
"Universe isn't fighting Ticketmaster for market share—they're building the infrastructure for the next generation of event creators."
The Silent Giant of Event Tech
With 2.06M monthly visits and a global rank of #32,306, Universe operates at scale that most event platforms never reach. The traffic split is telling: 47% direct vs 19% organic search. This isn't a platform people discover by accident—they're typing 'universe' directly into their browsers. That's brand equity built on reliability, not SEO tricks.
The SEO Paradox
Here's the contradiction: Universe has 7 million backlinks but only 19% organic traffic. Their top keywords reveal a fragmented brand presence—'universe' (66K volume) dominates, but 'uiverse' (14K) and 'skins-universe.com' (47K) show significant brand confusion. They're a victim of their own generic name.
The tech stack tells the story of a mature platform scaling aggressively. jQuery and Bootstrap suggest legacy frontend code, while Tailwind CSS and Swiper indicate modern components being rolled out. Google Tag Manager, Facebook Pixel, and OneTrust show a sophisticated marketing and compliance operation. Zendesk integration reveals a customer support infrastructure built for scale.
- Trustpilot rating of 2.3/5 with 91 reviews—significantly below industry standards for consumer-facing platforms
- Top leadership includes VP of Product for Festivals & GA, indicating deep vertical integration in live events
- Traffic concentration: 40.8% from undefined country—likely US or Canada given the platform's origin
The Infrastructure Play
Universe isn't selling tickets—they're selling the entire event stack. With 1,263 employees and $362M in revenue, they're building the operating system for live events while competitors fight over individual tickets.
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Traffic & Engagement
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5 keywordsHow is Universe's SEO?
Open Graph Image
https://cdn.prod.website-files.com/64628d0a55b289f26f93662f/654b9f1f30364f8a8a738c80_og-image.png
Meta Tags
Universe: Sell Tickets, Create Events and Discover Experiences
Universe has the tools and support you need to make your next event a success. Create your event today.
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Universe
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Reviews (20)
The team was extremely helpful
Excellent customer support and outstanding service! The team was extremely helpful, responsive, and understanding throughout the entire process. They guided me step by step, handled the ticket change and refund smoothly, and made everything stress-free. Their clear communication and willingness to help truly made a difference. Highly professional and genuinely kind — thank you for a great experience!
Excellent service
My query was responded to and resolved professionally and courteously. I achieved a good outcome. Thanks to the team at Universe.
Answered email and helped with issue…
Answered email and helped with issue right away
Made a mistake with the timing of a…
Made a mistake with the timing of a booking, Taylor stepped in a swapped the booking with no problem at all. Excellent.
I hadn’t received my tickets to an…
I hadn’t received my tickets to an event but Taylor helped me resolve this within 24 hours. Thanks
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About universe.com
Universe has the tools and support you need to make your next event a success. Create your event today.
Company Overview
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Technology Stack
universe.com uses 14 technologies across their website including Webflow, jsDelivr, AWS CloudFront, and more.
CMS
Webflow
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront
Privacy & Consent
OneTrust
Advertising
Facebook Pixel
Customer Support
Zendesk
Traffic & Audience
universe.com receives approximately 2.1M monthly visitors and ranks #32,306 globally. The website has a bounce rate of 60% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:33 on the site.
The majority of universe.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about universe.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit universe.com directly at https://universe.com.