unmind.com
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Unmind: The B2B Mental Health Platform You Haven't Heard Of
A $35.7M revenue startup quietly dominating workplace wellbeing with therapy, coaching, and crisis care.
In a crowded wellness market, Unmind isn't selling meditation apps to consumers—they're selling sanity to enterprises. With $35.7M in revenue and 232 employees, this UK-based platform is building the operating system for workplace mental health.
"They're not competing with Calm or Headspace—they're building the infrastructure that HR departments actually need."
The Enterprise-First Strategy
With 45% direct traffic and only 56,687 monthly visits, Unmind isn't chasing viral growth. They're selling B2B contracts where employees access the platform through their employer. This creates a high-margin, predictable revenue model that consumer apps can't match. The 45% direct traffic suggests strong brand recall among corporate users who return directly to the platform.
The Traffic Paradox
Here's what's fascinating: Unmind ranks #491,736 globally—seemingly low for a $35M company. But this reveals their true model. They don't need SEO dominance because they don't sell to individuals. Their top keyword 'unmind' (2,370 monthly searches) isn't for customer acquisition—it's for existing users logging in. The real marketing happens in boardrooms, not search results.
Their tech stack tells the story of a modern B2B SaaS company: Tailwind CSS and Bootstrap for rapid UI development, Swiper and Splide for interactive experiences, and Google Analytics with LinkedIn Insight Tag for enterprise account tracking. They're not building fancy AI—they're building reliable, compliant infrastructure that HR teams trust.
- Revenue model: B2B enterprise contracts (not B2C subscriptions)
- Growth strategy: Account-based marketing, not SEO/SEM
- Product moat: Clinical rigor meets enterprise compliance
- Key insight: Direct traffic dominance signals product stickiness
The Unmind Playbook: Own the Enterprise, Ignore the Noise
They're proving that in mental health B2B, trust and contracts beat viral growth every time.
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Unmind | Home
Unmind supports your people, develops your leaders, and strengthens your performance. We do this through therapy, coaching, training, crisis care, and proactive tools. All in one place.
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About unmind.com
Unmind supports your people, develops your leaders, and strengthens your performance. We do this through therapy, coaching, training, crisis care, and proactive tools. All in one place.
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unmind.com uses 20 technologies across their website including HSTS, Prismic, Framer, Amazon Web Services, AWS CloudFront, and more.
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HSTS
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Prismic, Framer
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Vercel
Marketing Automation
HubSpot
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LinkedIn Insight Tag
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Google Tag Manager, Google Analytics
Traffic & Audience
unmind.com receives approximately 56.7K monthly visitors and ranks #491,736 globally. The website has a bounce rate of 37% with visitors viewing an average of 3.6 pages per visit. Users spend an average of 1:18 on the site.
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