9:41
unord.dk
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unord.dk

17 technologies
VerifiedGrowingVisit24.1K/mo$138M61117 Tech2 Leads
Deep Dive

U/NORD: The Danish EdTech Behemoth You Haven't Heard Of

A $137.5M revenue giant dominating North Zealand's education landscape

While Silicon Valley chases the next AI unicorn, a Danish education powerhouse is quietly generating $137.5M annually by solving a fundamental problem: bridging the gap between high school and employability. U/NORD isn't just another school—it's a strategic monopoly in North Zealand's education market.

$137.5M
Annual Revenue
611
Employees
24,114
Monthly Visitors
54%
Organic Traffic

"U/NORD has built a regional moat so deep that 100% of their traffic comes from Denmark—they don't need to compete globally because they've already won locally."

The Search Moat Strategy

Their keyword strategy reveals a brilliant local SEO play. Terms like 'lyngby handelsgymnasium' (220 monthly searches) and 'u nord stillinger' (130 searches) show they capture students at both the consideration and employment stages. With 54% organic traffic, they've built a self-sustaining acquisition funnel that competitors can't replicate without massive local investment.

The Multi-Brand Portfolio

U/NORD operates like a holding company, not a single school. By offering everything from 10th grade to HHX, HTX, EUX/EUD Business, and technical vocational training, they capture the entire student lifecycle. This diversification means a student who starts in 10th grade can stay until they're job-ready, creating unprecedented retention and lifetime value.

The tech stack tells an equally strategic story. They're running Vite for performance, PWA for mobile accessibility, and dual analytics (Google + Matomo) for measurement rigor. This isn't a legacy institution—it's a modern platform that happens to educate.

  • Trustpilot rating of 3/5 with only 11 reviews suggests they're not leveraging social proof—a massive opportunity
  • The 'hvilke fag har man i 10 klasse unord' query reveals their content gap: they answer questions but don't own the narrative
  • 611 employees for 24K monthly visitors shows an incredibly high-touch model that could scale with better digital infrastructure
No national or international expansion
Dominant regional position with 100% local traffic
Weak review generation strategy
$137.5M revenue with clear product-market fit
Generic tech stack without AI/ML integration
Full-stack education model from 10th grade to career

U/NORD is the blueprint for regional EdTech domination

They prove you don't need global scale when you can own a region's entire education pipeline. The question is: who's the U/NORD of your market?

What tech stack does Unord use?

20 detected
Video1
Programming Languages1
Push Notifications1
Privacy & Consent1
Web Standards2
Build Tools1
JavaScript Libraries2
Frontend Frameworks1
Tracking & Analytics3
G
Google Tag Manager
G
Google Tag Manager
G
Google Analytics

How much traffic does Unord get?

Traffic & Engagement

24.1K
Monthly Visits
2.0
Pages/Visit
0:47
Avg. Duration
67%
Bounce Rate
Monthly Traffic Trend+30%
18.5K
Oct 2025
Oct
20.5K
Nov 2025
Nov
24.1K
Dec 2025
Dec

Traffic Sources

Search
54%
Direct
28%
Social
0%
Referrals
16%
Email
0%
Paid
1%

Where is Unord's audience located?

🌍100.0%

What keywords does Unord rank for?

5 keywords
1u nord stillinger130 vol
2hvilke fag har man i 10 klasse unord60 vol
3lyngby handelsgymnasium220 vol$0.41
4hhx hillerød studieretninger100 vol
510 klasse fag lyngby130 vol

How is Unord's SEO?

Open Graph Image

OG Image preview
og:image

https://unord.dk/sites/unord.dk/themes/octo/img/social.jpg

Meta Tags

title6 chars

U/NORD

description234 chars

U/NORD er flagskibet for ungdomsuddannelser i Nordsjælland og Nordkøbenhavn. Vi favner uddannelser fra 10. klasse, HHX, HTX, EUX/ EUD Business til de mere tekniske erhvervsuddannelser. Vi klæder de unge på til mødet med erhvervslivet.

languageDA

Who works at Unord?

Loading leads...

What do customers think of Unord?

Uddannelser i Nordsjælland

Uddannelser i Nordsjælland

3.0
11 reviews
✓ Claimed

Categories

Education & Training#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
12/2/2019

Contact Information

Phone:48290000
Address:
Lundtoftevej 93
Kgs. Lyngby, DK

Reviews (10)

Filter by rating:
michaelnoruphotmail.com
5/22/2025
🇩🇰 Denmark2 reviewsOrganicUnverified
Experience date: 5/22/2025
Super 10.klasse oplevelser - glade elever og lærere

Blandt de allerbedste 10.klasses uddannelsessteder jeg har oplevet. Indholdet er tonet med business, men vigtigst af alt - super søde lærere, der sætter mennesker før fag og skolesystem. Har talt med mange ovenud glade elever som har gennemført 10. klasse på Hillerød Handelsskole, U/NORD og efterfølgende gået 3 år i gymnasiet - som efter deres eget udsagn aldrig ville have været muligt, hvis ikke det var for deres år i 10. klasse. Det var her de første gang blev rigtig motiveret for at tage en ungdomsuddannelse og anstrengte sig for at forbedre sin mødestabilitet, og begyndte at tro på at man skal tage sig selv, sin studieaktivitet, lektier og eksamen meget seriøst. Et godt fundament forud for gymnasiet eller lignende - og et godt alternativ til et afbrudt efterskoleophold eller hvis du er i tvivl om hvad du vil - her er ambitiøst, men ikke kedeligt. Et hyggeligt men vigtigst af alt, et lærerigt og meningsfuldt forløb!

Jens Peter
3/25/2025
🇩🇰 Denmark3 reviewsOrganicUnverified
Experience date: 3/25/2025
Min datter blev student fra Lyngby HHX…

Min datter blev student fra Lyngby HHX her i sommers, og var super glad for at gå her. Transporten har været lidt tung i perioder, men ellers super fint sted Kan varmt anbefales.

Mikkel F.K Vedsmand.Verified
8/13/2025
🇩🇰 Denmark15 reviewsOrganicUnverified2 reviews on this domain
Experience date: 8/13/2025
Styr på nul & niks

Så er vi tilbage igen... Endnu en gang bliver jeg overrasket over IQ'en på skolen 😂 fik at vide at jeg havde noget manglende befordring for skole periode, og at jeg dermed selv skulle tage kontakt til skolen, da det er dem der står for at ansøge det (husk det) Jeg tager så fint kontakt til Unord Per Oxe álle og får at vide at selvom at jeg går i skole der, så skal jeg tage kontakt til deres tekniske afdeling (Milners vej) Så jeg tager fint kontakt dertil og får at vide at jeg skal ringe til kursus centeret (Per Oxe álle) hvilket jeg så siger giver ingen mening da jeg lige har været i kontakt med dem, og er henvist til teknisk. Damen i den anden ende står som et stort spørgsmålstegn og sender mig så videre til den afdeling som giver dem pengene. Jeg taler fint med Camilla derinde og bliver enige omkring at skolen skal ansøge. Jeg står stadig uden svar angående min befordring. Unord er en skole der kan overraske👍

FootyFusion
2/19/2025
🇩🇰 Denmark1 reviewsOrganicUnverified
Experience date: 1/15/2025
Denne skole lover mere

Handelsskolen i Hillerød lover mere, end den kan holde. Jeg blev garanteret en dækning på 90 % af mine transportudgifter, men endte med ikke at få en eneste krone tilbage. Det er direkte vildledning. Instruktørerne bidrager intet. De underviser ikke, de hjælper ikke – de sidder bare der. Det føles som spild af tid at møde op. Dagen starter kl. 08:30 og slutter kl. 15:00, men i den tid laver du absolut ingenting af værdi. Enten spiller du et meningsløst "simuleret spil", eller også tæller du bare minutterne, indtil du endelig kan gå hjem. Handelsskolen i Hillerød er fyldt med tomme løfter og spild af ressourcer. Den har ingen reel værdi, og jeg håber inderligt, at den bliver lukket.

👍 2
Diyar Rea
3/28/2023
🇩🇰 Denmark1 reviewsOrganicUnverified
Experience date: 3/26/2023
0 STJERNER HERFRA!!

Hvis jeg kunne havde givet 0 stjerner havde jeg gjort det. Forbered dig på at blive splittet op efter at opbygge gode sociale relationer og tætte bånd med din klasse på 2./3. år, hvis du vælger U/nord HTX/HHX i Hillerød!!! Der vil blive sat mere fokus på penge og tal end elevernes velfærd og trivsel!!! Det er helt latterligt..

👍 2

Frequently Asked Questions about Unord

What is Unord's Revenue?
Unord generates approximately $138M in annual revenue. With 611 employees, that's $225,000 per employee.
What does Unord do?
U/NORD er flagskibet for ungdomsuddannelser i Nordsjælland og Nordkøbenhavn. Vi favner uddannelser fra 10. klasse, HHX, HTX, EUX/ EUD Business til de mere tekniske erhvervsuddannelser. Vi klæder de unge på til mødet med erhvervslivet.
How fast is Unord growing?
Unord employee count has changed by 7% year over year.
What technologies does Unord use?
Unord uses 17 technologies across their website including Video, Fonts, Programming Languages. Key technologies include Vimeo, Font Awesome, PHP.
Who are Unord's competitors?
Unord's main competitors include Institut for Regional Sundhedsforskning Syddansk Universitet, Neuroscience Academy Denmark, Gefion Gymnasium - STX, UCL Erhvervsakademi og Professionshøjskole, Berlitz Denmark. These companies operate in similar markets and compete for the same customer base.
What do customers think of Unord?
Unord has a Trustpilot score of 3.0 out of 5 (3 stars) based on 11 customer reviews.

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About unord.dk

U/NORD er flagskibet for ungdomsuddannelser i Nordsjælland og Nordkøbenhavn. Vi favner uddannelser fra 10. klasse, HHX, HTX, EUX/ EUD Business til de mere tekniske erhvervsuddannelser. Vi klæder de unge på til mødet med erhvervslivet.

Company Overview

unord.dk
Website
science_and_education
Industry
#1,146,607
Global Rank
24.1K
Monthly Visitors
17
Technologies
2+
Employees

unord.dk Key Pages

Contact unord.dk

Technology Stack

unord.dk uses 17 technologies across their website including Vimeo, Font Awesome, PHP, and more.

Video

Vimeo

Fonts

Font Awesome

Programming Languages

PHP

CMS

Drupal

Push Notifications

Pusher

Privacy & Consent

Cookiebot

Traffic & Audience

24.1K
Monthly Visits
67%
Bounce Rate
2.0
Pages/Visit
0:47
Avg. Duration

unord.dk receives approximately 24.1K monthly visitors and ranks #1,146,607 globally. The website has a bounce rate of 67% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:47 on the site.

The majority of unord.dk's traffic comes from .

Frequently Asked Questions

What is unord.dk?
U/NORD er flagskibet for ungdomsuddannelser i Nordsjælland og Nordkøbenhavn. Vi favner uddannelser fra 10. klasse, HHX, HTX, EUX/ EUD Business til de mere tekniske erhvervsuddannelser. Vi klæder de unge på til mødet med erhvervslivet.
What technologies does unord.dk use?
unord.dk uses 17 technologies including Vimeo, Font Awesome, and 11 more. View the full tech stack analysis above.
How do I contact unord.dk?
You can contact unord.dk via email at [email protected].
What are unord.dk's social media accounts?
unord.dk is active on tiktok, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is unord.dk?
unord.dk receives approximately 24.1K monthly visitors and ranks #1,146,607 globally. Traffic is growing by 17.9% month-over-month.

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This page provides publicly available information about unord.dk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit unord.dk directly at https://unord.dk.