unspun.io
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Unspun: The End of Mass Production?
A $60M bet on 3D weaving that could collapse the fashion supply chain
Unspun isn't selling jeans; it's selling the death of inventory. By combining robotics with 3D weaving, they're turning a $2.4 trillion industry's biggest weakness—overproduction—into a solvable engineering problem.
"Unspun isn't optimizing fashion—it's automating it away. The factory becomes the machine, not the warehouse."
The Tech Stack Reality
Their website runs on Shopify (likely for D2C experimentation), but the real magic is in Vega™—a proprietary 3D weaving system that turns yarn directly into garments. No cutting, no sewing, no waste. This isn't an e-commerce play; it's a hardware-led manufacturing revolution with a $20M revenue proof point.
The Demand Signal
The keyword data reveals a telling story: 'unspun' (1,090 monthly searches) leads, but 'how fast are unspun printers' (100 searches) exposes the real buyer anxiety—speed. Meanwhile, 'high rise or low rise' (190 searches) proves they're already influencing fashion discourse, not just manufacturing.
The traffic split is telling: 41% direct, 42% organic. This isn't a brand built on ads—it's built on curiosity. When people type 'unspun' directly, they're not browsing; they're hunting. The 36% traffic concentration in an 'undefined' region suggests a global, tech-savvy audience that defies traditional geographic targeting.
- Vega™ One CORE 001: Their flagship 3D weaving machine isn't a prototype—it's a shippable product
- Beth Esponnette (CPO/Cofounder): Hardware expertise meets fashion pedigree—a rare and critical combo
- Shopify + Klaviyo stack: Proving they can sell direct, even if the real scale is B2B manufacturing
The Bet: Manufacturing as a Service
Unspun's real product isn't jeans—it's a scalable, waste-free production line that could license to global brands. The $20M revenue is just the first signal of a much larger industrial shift.
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Open Graph Image
https://cdn.shopify.com/s/files/1/0024/2971/4476/files/unspun_preview_image.jpg
Meta Tags
unspun | The Future of Fashion Manufacturing
Meet Vega™ // Automated 3D Weaving
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About unspun.io
Meet Vega™ // Automated 3D Weaving
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Technology Stack
unspun.io uses 19 technologies across their website including HSTS, Sentry, Strapi, and more.
Security
HSTS
Error Tracking
Sentry
CMS
Strapi
Cloud & Hosting
AWS CloudFront, Vercel
Email Marketing
Klaviyo
Customer Support
Intercom
Traffic & Audience
unspun.io receives approximately 21.9K monthly visitors and ranks #1,293,197 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:12 on the site.
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