up42.com
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UP42: The Operating System for Earth Observation
How a Berlin-based startup is democratizing access to satellite data for enterprises
While most space tech companies focus on launching more satellites, UP42 is building the essential infrastructure to make the data from those satellites actually usable. They've created a unified platform that treats Earth observation data like a utility—on-demand, API-driven, and scalable for enterprise applications.
"UP42 isn't selling satellite imagery—they're selling the infrastructure to consume it at scale, treating space data as a commodity rather than a specialty."
The Growth Story
With 53% organic search traffic, UP42 has cracked the code on SEO in a notoriously technical niche. Their top keyword 'planet labs' (28K monthly searches) shows they're competing directly with major providers while capturing broader interest in the industry. The 930 monthly searches for 'up42' itself indicates strong brand recognition in a space where most competitors struggle for name recognition.
The Customer Strategy
Their target isn't the traditional GIS analyst—it's the enterprise developer. By offering APIs for both ordering and processing, they're positioning themselves as the 'Stripe for satellite data.' The 35% direct traffic suggests a strong developer community returning to the platform, while their GitHub presence reinforces this technical-first approach.
The platform's tech stack reveals a modern, web-first approach. Using Tailwind CSS, Bootstrap, and Ant Design shows they're prioritizing developer experience and rapid iteration. The PWA (Progressive Web App) implementation suggests they're thinking about mobile accessibility for field operations—critical for industries like agriculture and disaster response where real-time data access matters.
- Treats satellite data as an API-first commodity, not a specialty service
- Captures 53% of traffic organically in a technical B2B niche
- Integrates multiple providers (Planet, Landsat, etc.) into a single interface
- Targets developers, not just traditional GIS professionals
- Uses modern web technologies for accessibility across devices
UP42 is building the infrastructure layer for the space economy
While others launch rockets, they're ensuring the data from orbit becomes as accessible as cloud computing
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Open Graph Image
https://images.ctfassets.net/nzn0tepgtyr1/6lKaXZhUAWTLrXaHfYO7BL/45c3e630be973d6f6b4bdf856d7ae334/UP42_homepage.png?w=1200&h=788&fl=progressive&q=60&fm=jpg&bg=transparent
Meta Tags
The next-gen Earth observation platform · UP42
UP42 transforms how organizations order, access, and analyze geospatial data. Explore archive imagery in our catalog or task a satellite from the world's leading providers.
The next-gen Earth observation platform
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About up42.com
UP42 transforms how organizations order, access, and analyze geospatial data. Explore archive imagery in our catalog or task a satellite from the world's leading providers.
Company Overview
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Technology Stack
up42.com uses 14 technologies across their website including HSTS, Cloudflare, OneTrust, and more.
Security
HSTS
Cloud & Hosting
Cloudflare
Privacy & Consent
OneTrust
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Web Standards
Twitter Cards, PWA
Traffic & Audience
up42.com receives approximately 72.8K monthly visitors and ranks #385,645 globally. The website has a bounce rate of 39% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 1:00 on the site.
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