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The Compliance Engine You've Never Heard Of
How a Brazilian SaaS is quietly powering due diligence for 60+ companies with $6.7M in revenue.
In the shadow of flashy fintechs and consumer apps, a different kind of machine hums. upLexis isn't building the next social network; it's building the infrastructure for trust in a high-risk world, turning regulatory headaches into API calls.
"They aren't selling software; they're selling risk reduction. In a market where 'due diligence' is searched 84,000 times a month, upLexis owns the workflow."
The Invisible Shield
With 60 employees and a leadership team spanning sales, innovation, and customer success, upLexis operates like a specialized unit rather than a sprawling enterprise. Their focus is laser-sharp: the upMiner platform. This isn't a generic SaaS tool; it's a precision instrument designed to 'agilizar a coleta de informações sobre pessoas físicas e jurídicas'—essentially automating the grunt work of compliance. For founders in fintech or real estate, this is the backend muscle that keeps you legal.
The SEO Moat
Here’s where the data gets interesting. While direct traffic accounts for 29% (a sign of brand recall), 65% of their traffic is organic. They are ranking for high-intent, complex queries like 'de-risking o que é' and 'melhores paraisos fiscais do mundo.' This isn't accidental. They are educating the market on the very problems their product solves, building a content moat that competitors would find expensive to replicate. They are the answer to the question their ideal customer is asking.
The tech stack—Tailwind, Vite, PWA—suggests a modern, agile development philosophy. They aren't weighed down by legacy enterprise baggage. They move fast, deploy as PWAs, and track everything via Clarity and Google Analytics. This is a data-driven company building data products.
- Niche Dominance: They dominate the 'law_and_government' industry vertical with a specialized product.
- High-Intent Traffic: Ranking for 'due diligence' (84k volume) proves they capture buyers at the decision stage.
- Capital Efficiency: Generating $6.7M with just 60 employees indicates high margins and operational efficiency.
The B2B SaaS Blueprint
upLexis proves that boring industries, when tackled with modern tech and aggressive content strategy, yield massive returns. They are the infrastructure of the Brazilian economy.
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Home | upLexis
O upMiner é uma plataforma utilizada por empresas de todos os tipos para agilizar a coleta de informações sobre pessoas físicas e jurídicas.
O upMiner é uma plataforma utilizada por empresas de todos os tipos para agilizar a coleta de informações sobre pessoas físicas e jurídicas.
Home | upLexis
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About uplexis.com.br
O upMiner é uma plataforma utilizada por empresas de todos os tipos para agilizar a coleta de informações sobre pessoas físicas e jurídicas.
Company Overview
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Technology Stack
uplexis.com.br uses 22 technologies across their website including Font Awesome, Google Fonts, HSTS, Prismic, and more.
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Font Awesome, Google Fonts
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HSTS
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Prismic
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Vercel
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DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Traffic & Audience
uplexis.com.br receives approximately 16.7K monthly visitors and ranks #1,622,759 globally. The website has a bounce rate of 50% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 1:05 on the site.
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