uppercutedit.com
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Uppercut Edit: Boutique Powerhouse
How a 91-person editorial shop dominates high-end post-production without VC funding
In an industry dominated by massive studios, Uppercut Edit proves that boutique precision beats bloated overhead. Founded by editor Micah Scarpelli, this 91-person shop generates $7.5M annually by mastering the full post-production stack—from compositing to motion graphics—while maintaining agility that larger competitors can't match.
"They don't chase scale—they weaponize specialization while larger studios drown in overhead."
The Founder-Editor Advantage
Micah Scarpelli didn't build Uppercut as a CEO—he built it as an editor who understood the pain points. This founder-editor DNA permeates every layer. The leadership team includes Maxime Benjamin (Art Director, Head Motion Graphics) and Paul La Calandra (Editor), ensuring creative vision never gets lost in translation. Unlike agencies that treat editors as vendors, Uppercut's structure puts editors at the decision-making table.
Traffic & Brand Resilience
With 2,118 monthly visits, Uppercut isn't playing the volume game—they're playing the value game. 47% direct traffic is a commanding signal: clients type 'uppercutedit.com' directly, not through Google. That's brand equity. The top keyword 'uppercut' (14,920 monthly searches) shows strong brand recognition, while 'get him back' (2,710 searches) hints at their work on high-profile music videos or film campaigns. This is a business built on repeat relationships, not SEO hacks.
The tech stack reveals intentional choices. WordPress + Nuxt.js + Tailwind CSS suggests a hybrid approach: WordPress for content management and client-facing simplicity, Nuxt.js for performance and modern frontend needs. Cloudflare for security, Vimeo for video delivery, and Google Analytics for tracking—this is a mature stack that balances creative flexibility with operational efficiency. They're not over-engineering, but they're not cutting corners either.
- Boutique feel with large-scale capabilities—clients get senior talent, not junior burnout
- Full-service post-production (compositing, motion graphics, editorial) under one roof
- Founder-led creative direction ensures quality doesn't dilute with growth
- Strong direct traffic (47%) proves they win on reputation, not just search
The Anti-Scale Playbook
Uppercut proves that in creative services, depth beats width. They don't need to be the biggest—they need to be the best at what they do. For founders and investors, the lesson is clear: sustainable creative businesses are built on founder expertise, client loyalty, and operational discipline, not venture capital and viral marketing.
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Uppercut
Uppercut is a creative editorial shop founded by editor Micah Scarpelli, handling everything from compositing to motion graphics. Uppercut offers large-scale capabilities while maintaining a boutique feel.
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About uppercutedit.com
Uppercut is a creative editorial shop founded by editor Micah Scarpelli, handling everything from compositing to motion graphics. Uppercut offers large-scale capabilities while maintaining a boutique feel.
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Technology Stack
uppercutedit.com uses 8 technologies across their website including Vimeo, WordPress, Cloudflare, and more.
Video
Vimeo
CMS
WordPress
Cloud & Hosting
Cloudflare
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Google Analytics
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Webpack
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
uppercutedit.com receives approximately 2.1K monthly visitors and ranks #7,069,650 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:36 on the site.
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