upperroom.co
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The $1.7M Prayer Factory
How UPPERROOM turned 3x daily worship into a digital community engine
While most churches struggle to fill pews on Sundays, UPPERROOM built a $1.7M revenue engine by turning prayer into a daily habit. Their website commands 60K monthly visits—not for sermons, but for a relentless schedule of morning, noon, and night worship.
"They're not building a church; they're engineering a daily ritual."
The Habit Loop
The search data reveals their true product: consistency. 'upperroom' (4.5K searches) and 'upperroom dallas' (1.7K) dominate, but 'upperroom eoy' (1.2K) and 'eoy tickets upperroom' (440) prove they've successfully gamified attendance. EOY—End of Year—isn't just an event; it's their annual retention hook, turning daily users into ticket-buying pilgrims.
The Digital-Physical Hybrid
Their traffic split is telling: 47% organic, 46% direct. This isn't a church relying on paid ads or viral moments. It's a community where nearly half of all visitors arrive by typing 'upperroom.co' directly into their browser—a behavior pattern reserved for products that have become essential infrastructure in daily life.
Their tech stack (jQuery, Tailwind, Bootstrap, Vite) suggests pragmatic engineering—no bloated frameworks, just functional tools to deliver content at scale. The lack of structured data hints at a focus on human connection over algorithmic optimization, yet their SEO still crushes it through sheer brand dominance.
- Product-market fit around ritual, not event-based gatherings
- Revenue model: likely donations + ticketed events (EOY) + physical space
- Traffic dominance in undefined regions (88.6%) suggests global reach with local roots
- 98 employees indicates substantial operational overhead for a 'community'
The Unsexy Billion-Dollar Playbook
While tech founders chase AI disruption, UPPERROOM built a $1.7M revenue stream by solving the oldest human problem: the need for daily meaning. Their secret isn't innovation—it's consistency at scale.
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Open Graph Image
https://upperroom.co/wp-content/uploads/2024/04/Upperroom-Prayer-Room-Dallas-TX.jpg
Meta Tags
UPPERROOM Church | Dallas, TX
UPPERROOM is a church is a community committed to ministering to the Lord through prayer and worship morning, noon and night.
H1 Tags
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About upperroom.co
UPPERROOM is a church is a community committed to ministering to the Lord through prayer and worship morning, noon and night.
Company Overview
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Technology Stack
upperroom.co uses 19 technologies across their website including Vimeo, YouTube Embed, Font Awesome, PHP, and more.
Video
Vimeo, YouTube Embed
Fonts
Font Awesome
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Google Ads
Traffic & Audience
upperroom.co receives approximately 59.7K monthly visitors and ranks #517,842 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:44 on the site.
The majority of upperroom.co's traffic comes from undefined, undefined, .
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This page provides publicly available information about upperroom.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit upperroom.co directly at https://upperroom.co.