ups.com
ups.com
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The 94 Billion Dollar Tracking Empire
How UPS built a logistics monopoly with 265M monthly visits
UPS isn't just a logistics company—it's a digital infrastructure monopoly that processes 265 million monthly website visits with 81% direct traffic. While competitors fight for search visibility, UPS owns the relationship.
"When customers type 'ups' directly into their browser, they're not searching—they're returning to a utility they can't live without."
The Traffic Monopoly
With 2.9M monthly searches for 'ups' and 2.8M for 'ups tracking,' the brand owns the top-of-funnel entirely. But the real power is in the 81% direct traffic—this isn't a website people discover, it's a utility they depend on daily. The 13% organic search traffic is almost entirely transactional tracking queries, not brand discovery.
The Trustpilot Paradox
Here's the brutal truth: UPS has a 1.1/5 rating on Trustpilot with 45,454 reviews. That's not a rating—that's a revolt. Yet the business grows. This proves that in B2B logistics, reliability metrics trump customer sentiment. When your package arrives on time, the emotional experience doesn't matter. But for founders building consumer-facing services, this is a cautionary tale about brand equity.
The raw numbers tell a story of scale over satisfaction. With 32.4M backlinks and 196,712 employees, UPS has built a moat so wide that even terrible customer ratings can't breach it. Their tech stack is invisible—deliberately. While competitors like FedEx and DHL innovate with flashy apps, UPS focuses on the boring infrastructure that moves 25 million packages daily.
- Direct traffic dominance (81%) signals a utility, not a destination
- Trustpilot rating of 1.1/5 shows B2B logistics immunity to consumer sentiment
- Keyword moat: 2.9M monthly searches for 'ups' alone
- 13% organic traffic is purely transactional—no brand storytelling needed
The Utility Playbook
Build something indispensable, and customer satisfaction becomes irrelevant. UPS isn't loved—it's needed.
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5 keywordsWhat is Ups's revenue?
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Reviews (20)
Overall good experience, seems rare here?
Dang these reviews are dragging them. Never really had an issue with UPS outside delivering to my (4 mailbox connected) culdesac where they leave the package on TOP of my mailbox instead of driving down my driveway to deliver. They have been much better about it lately, almost 5 star territory. Also reliable with the estimates, though you may only wanna go by the day and not the time that's not always reliable.
Did not deliver as promised - never again, UPS
We paid for 2 day service to have a package delivered with very important items inside. The recipient needed it to go out of the country, Unfortunately, the package was delivered on day 6 - too late for the recipient and had to leave the country without his very important items.
Worst shipping company by far
Worst shipping company by far. My items have been stuck for a month, I don’t know why they can’t figure it out. It’s also impossible to file claims or talk to someone because they set up the system to not work
DO NOT USE UPS
UPS’s service stinks! My parcel for which I paid 360GBP for postage disappeared and UPS wouldnt tell me what had happened to my parcel. It engaged another delivery firm in Australia. I was told that UPS won’t even contact the delivery firm it engaged to find out what is happening. UPS staff kept telling me to contact the other delivery firm. I have been in contact with the shipper engaged by UPS in Australia for over two weeks and they say UPS have put a hold on the parcel, and that’s all they could tell me. I was told by the delivery firm they can’t contact UPS because they aren’t given a contact number to ring. I have also been told that UPS don’t pay the other firm they have engaged to deliver the parcel. UPS and the Australian firm couldn't give a damn about your parcel and they keep blaming the other company, and refuse to do anything. Then UPS say they are "sorry" and tell me to ring 131 877 for immediate assistance. I DON’T GET ANY ASSISTANCE LET ALONE IMMEDIATE ASSISTANCE ON THEIR NUMBER 131 877 SO THEY SHOULD STOP BULLSHITTING THEIR CLIENTS. AND THEY SHOULD STOP PUTTING ON THEIR EMAILS THAT ONE CAN RING THE UPS AND HELP CENTRE FOR HELP BECAUSE ONE CAN’T. ONE DOESN’T GET HELP THEY GET THE RUN AROUND. I SPENT TWO WEEKS TRYING TO LOCATE MY PARCEL. I only found it when I decided to go Australia Post because the company UPS uses is a subsidiary of Australia Post and it took them one minute to locate my parcel. They gave me a map to the courier and their name. I finally got it - the courier told me that they had not been paid by UPS so they were not going to deliver it! UPS IS A DISGRACE AND THEY SHOULD REFUND THE FULL AMOUNT I PAID. THEY HAVE ALSO NOT GIVEN ME AN INVOICE FOR THE CUSTOMS AMOUNT I PAID. UPS IS A DISGRACEFUL ORGANISATION THAT TAKES ONE’S MONEY AND FAILS TO DELIVER ITS PARCELS.
My package has been at cookeville for…
My package has been at cookeville for three days I am 45 minutes away why wasn't it delivered Saturday when it was at the cookeville terminal. I can never get any answers from anyone. Worst service ever!!!!!!!!!
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About ups.com
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Traffic & Audience
ups.com receives approximately 264.9M monthly visitors and ranks #157 globally. The website has a bounce rate of 32% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 2:59 on the site.
The majority of ups.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about ups.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ups.com directly at https://ups.com.