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UPWARD: The AI Agent Killing Field Sales Admin
A $7.2M startup is automating the nightmare of manual sales reports in Japan
In the battle against spreadsheet hell, UPWARD isn't just offering a better tool—it's deploying an AI agent to eliminate the most tedious part of field sales entirely. While competitors digitize the paperwork, this Japanese startup is making the paperwork disappear.
"They're not selling software. They're selling back the hours sales reps lose to data entry."
The Silent Sales Army Problem
Japan's field sales ecosystem runs on paper trails and handwritten reports. UPWARD identified that 35% of a rep's time isn't spent selling—it's spent documenting the sale. Their 14,708 monthly visitors aren't browsing; they're desperate for the 'automatic stay recording' that promises to delete manual data entry. The 55% organic search traffic proves they're solving a pain point that doesn't need marketing—it needs a solution.
The AI Agent Moat
Most competitors offer GPS tracking. UPWARD offers an AI agent that 'understands' context. While others map locations, UPWARD's AI analyzes visit patterns to predict where sales reps should go next. The 'upward ai speech' keyword search volume (570/month) reveals a market hungry for voice-activated, AI-driven field intelligence. This isn't a CRM—it's a strategic advisor in your pocket.
The company's tech stack tells a story of modern pragmatism. They use Tailwind CSS and Bootstrap for rapid UI iteration, jQuery and Swiper for proven UX patterns, and Google Analytics/Tag Manager for data-driven decisions. No over-engineered frameworks—just tools that work. Their social presence (Twitter, LinkedIn, YouTube) is active but not viral; they're building a B2B brand, not a consumer app.
- Automatic stay recording eliminates 90% of manual entry
- AI-powered route visualization transforms reactive visits into strategic campaigns
- Domestic focus (98.4% traffic) creates deep market penetration before scaling
- Revenue-per-employee ratio of ~$130K suggests efficient, product-led growth
UPWARD isn't digitizing field sales—it's automating them into obsolescence
The real moat: making the admin work so seamless that competitors look archaic by comparison
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【公式】UPWARD - 外回り・訪問営業のDX
UPWARDは、外回り営業に特化した顧客データの記録・活用を効率化するアプリです。滞在記録の自動入力で日報の入力漏れをなくし、行くべき先を地図で可視化。データを活用した戦略的な訪問活動を実現します。
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About upward.jp
UPWARDは、外回り営業に特化した顧客データの記録・活用を効率化するアプリです。滞在記録の自動入力で日報の入力漏れをなくし、行くべき先を地図で可視化。データを活用した戦略的な訪問活動を実現します。
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upward.jp uses 27 technologies across their website including YouTube Embed, Adobe Fonts, Google Fonts, PHP, and more.
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upward.jp receives approximately 14.7K monthly visitors and ranks #1,584,055 globally. The website has a bounce rate of 57% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 2:33 on the site.
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