use.rently.com
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Rently: The Silent Property Tech Giant
How 648 employees and $121.5M in revenue power a stealth rental platform
In a market obsessed with consumer proptech darlings, Rently has quietly built an empire serving the invisible backbone of the rental industry. While competitors chase eyeballs, Rently chases efficiency for landlords and property managers.
"Rently doesn't need SEO virality when they own the operational workflow of 648 employees' worth of property management infrastructure."
The B2B2C Trojan Horse
Rently's traffic split reveals their playbook: 51% direct traffic means users aren't discovering them—they're already embedded in their workflow. This isn't a discovery platform; it's infrastructure. Property managers don't search for alternatives because Rently becomes the default system of record.
Revenue Per Employee Reality
At $121.5M revenue with 648 employees, Rently generates ~$187k per employee. This is healthy for proptech but below SaaS best-in-class. The opportunity? Their tech stack (jQuery, Tailwind, Bootstrap) suggests they're still modernizing legacy systems—massive efficiency gains await if they commit to a full rebuild.
The leadership team is telling: Clark Li (CTO) and Merrick Lackner (Co-Founder) anchor a technical-first culture. With Pini Lackner in Single Family Sales and Dustin Neal in Finance, they're clearly optimized for operational scale, not hype cycles. This is a company built by operators for operators.
- Traffic quality over quantity: 51% direct signals sticky enterprise contracts
- Technical debt opportunity: jQuery/Bootstrap stack suggests modernization runway
- Market positioning: Serving property managers, not chasing Gen Z renters
The Proptech Dark Horse
Rently proves you don't need consumer buzz when you own the B2B workflow. The question isn't if they'll IPO—it's whether they'll modernize their stack before competitors catch up.
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About use.rently.com
Company Overview
Technology Stack
use.rently.com uses 29 technologies across their website including AccessiBe, Font Awesome, reCAPTCHA, and more.
Accessibility
AccessiBe
Fonts
Font Awesome
Security
reCAPTCHA
Programming Languages
PHP
CMS
Contentful, WordPress
CDN
jsDelivr
Traffic & Audience
use.rently.com receives approximately 50.7K monthly visitors. The website has a bounce rate of 62% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 1:16 on the site.
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