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The Ghost in the Machine: Adam HTT's Digital Afterlife
How a niche public sector software company quietly vanished into a corporate giant
If you search for 'Adam HTT commissioning software' today, you'll find a single-page redirect portal asking, 'Are you looking for Adam HTT?' The answer is yes—but the company you're looking for no longer exists as an independent entity. What remains is a digital ghost, a breadcrumb trail leading to Access Group's corporate mothership.
"This isn't a company website—it's a tombstone. A digital memorial to a startup that got acquired and quietly absorbed."
The Acquisition Playbook
Adam HTT wasn't a failure—it was a target. With just 8 employees and sub-$1M revenue, they specialized in commissioning software for public sector bodies: healthcare, social care, transport, housing. That's a precise, valuable niche that Access Group wanted. The evidence is in the tech stack: the site runs on Swiper, Tailwind CSS, and Bootstrap—standard Access Group templates. The social profiles all point to @theaccessgroup. This was a strategic absorption, not a pivot.
The Traffic Black Hole
Monthly visits: zero. Global rank: N/A. Organic keywords: N/A. This isn't just low traffic—it's a dead end. The domain useadam.co.uk exists purely for redirect and legacy branding. Every page funnels you toward Access Health, Support and Care (HSC). The blog, about page, and careers section are still live but read like museum exhibits. Meanwhile, Access Group's main site gets 2.4M monthly visits. This is how you sunset a brand without erasing its digital footprint.
- Public sector commissioning software is a moat—high switching costs, long sales cycles
- Small teams (8 people) with niche domain expertise are acquisition targets
- Domain authority can be preserved even after brand dissolution (useadam.co.uk still ranks for 'Adam HTT')
- Trustpilot reviews (3.2/5) show the product worked, but scale required corporate backing
For founders and investors, this is a case study in the 'acqui-hire' playbook. Adam HTT's value wasn't in its revenue ($0.6M is trivial) or traffic (zero)—it was in the team (Mike Thornley, Victoria Kerridge, Jordan Sinclair, Carl Harrison, Connor Dickinson-Ball) and their domain expertise in public sector commissioning. Access Group didn't buy a product; they bought a capability. The useadam.co.uk domain is now a redirect portal, a digital ghost that still ranks for legacy searches while funneling all value to Access's main platform.
The Lesson: Build for Acquisition, Not Independence
Adam HTT didn't fail—they succeeded at being bought. Their website is proof that in B2B software, sometimes the best exit is complete absorption.
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https://www.theaccessgroup.com/media/emqaqtdb/accessgroup.png?width=1200&height=630&v=1db4fc939acac40
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Adam HTT | useadam.co.uk | Adam health | Adam care commissioning
Adam HTT commissioning software solutions for public sector bodies is still here, we've just found a new home for our products within Access Health, Support and Care (HSC), as Access Adam Care Commissioning. Discover our commissioning healthcare, social care, ICS, transport, housing and procurement solutions today.
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Making it up as they go along...
The business has an exceptionally poor management board. The senior managers have no prior experience and are simply making it up as they go along. This poor practice doesn't just apply to the daily operation of the business but also in the things they promise to clients too. The main selling point of their product is that the public sector is in a poor place and are desperate for a more modern solution - hardly a reason to choose adam's offering over anyone else’s, given that it rarely performs as advertised. As far as culture goes, it is archaic. Everyone is expected to be in the office Monday – Friday 8.30 to 5pm and it is frowned upon to put in a request to work from home. The senior managers who have the backing of a distant and inaccessible CEO continuously in-fight over their approaches, none of which have any credit to it other than “because I said so”. The most serious concern at adam thought is that they have demonstrated time and time again that they are quick to dispose of people as they constantly restructure and re-hire as they attempt to come up with an operation that is profitable. There several previous reviews on Glassdoor dating back to that warn about this unstable culture and although recruiters might tell you that they are from vexatious ex-employees, they are still just as relevant as ever. I would encourage any prospective candidate who isn’t put off at this point to look their interviewer in the eye and ask them how many redundancies were made in the last 12 months – it is absolutely astounding how these mindless “businessmen” can convince anyone that their latest plan is the one.
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About useadam.co.uk
Adam HTT commissioning software solutions for public sector bodies is still here, we've just found a new home for our products within Access Health, Support and Care (HSC), as Access Adam Care Commissioning. Discover our commissioning healthcare, social care, ICS, transport, housing and procurement solutions today.
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useadam.co.uk uses 28 technologies across their website including Wistia, YouTube Embed, Font Awesome, Google Fonts, HSTS, and more.
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Wistia, YouTube Embed
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Font Awesome, Google Fonts
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HSTS
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PHP
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Contentful, Framer
CDN
jsDelivr
Traffic & Audience
useadam.co.uk receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about useadam.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit useadam.co.uk directly at https://useadam.co.uk.