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Button: The Invisible Mobile Growth Engine
How a $64M-funded platform is quietly reshaping mobile attribution for giants
In a mobile world drowning in attribution noise, Button operates as the silent infrastructure powering conversions for the world's biggest brands. They don't just track taps—they orchestrate them.
"Button isn't building another analytics dashboard—they're building the connective tissue of mobile commerce."
The Identity Play
While competitors focus on last-click attribution, Button's $15.3M revenue business is built on a deeper premise: identity resolution across fragmented mobile ecosystems. Their 47% direct traffic share suggests strong brand recall—rare in B2B martech. With 109 employees, they're lean for their scale, indicating heavy automation and a tech-first culture. The $64.6M funding validates their infrastructure bet: they're not a SaaS tool, they're a utility.
The Stack Speaks
Their tech stack reveals a modern, scalable architecture. Built on AWS CloudFront with Cloudflare protection, they're designed for high-volume, low-latency traffic. The use of Tailwind CSS and Ant Design points to a component-driven frontend, while jQuery suggests legacy code that still works. HSTS implementation shows security maturity. But here's the telling detail: they detect 15 technologies. That's not bloat—it's the complexity of stitching together disparate mobile ecosystems.
- Deep linking as infrastructure, not feature
- Machine learning for predictive attribution
- Identity resolution across walled gardens
- Enterprise-grade scale with startup agility
The keyword data reveals a fascinating split. 'Button' alone gets 98K monthly searches—likely brand confusion with generic terms. But 'button affiliate' (420 volume) and 'button fetch' (810 volume) show they're capturing intent around specific mobile marketing use cases. The 33% organic traffic suggests strong SEO for bottom-funnel terms, while the 47% direct traffic indicates they've built a moat: when marketers think mobile attribution, they think Button.
The Infrastructure Bet
Button isn't selling software—they're selling certainty in an uncertain mobile landscape. For founders and investors, this is the model: build the invisible rails, own the infrastructure, and let the giants ride.
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Button empowers the world's biggest Brands to supercharge their mobile marketing and ad performance using identity, deep linking, and machine learning technology.
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About usebutton.com
Button empowers the world's biggest Brands to supercharge their mobile marketing and ad performance using identity, deep linking, and machine learning technology.
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usebutton.com uses 15 technologies across their website including Wistia, Font Awesome, Adobe Fonts, HSTS, Cloudflare Turnstile, and more.
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usebutton.com receives approximately 23.9K monthly visitors and ranks #1,147,328 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:04 on the site.
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