9:41
userlist.com
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userlist.com

13 technologies
VerifiedVisit41.0K/mo$0M513 Tech2 Leads
Deep Dive

Userlist: The Email Tool for SaaS Complexity

Why this 5-person team is building email automation for sophisticated product marketers.

While giants like Mailchimp and HubSpot chase broad markets, Userlist is carving a niche by tackling the specific, messy complexity of SaaS email automation. This isn't just another newsletter tool—it's a purpose-built engine for onboarding, engaging, and nurturing customers in a subscription economy.

$400k
Annual Revenue (Est.)
5
Team Size
41k
Monthly Visits
44%
Organic Traffic

"Userlist isn't competing on volume; it's competing on precision—turning the complexity of SaaS workflows into a competitive moat."

The Niche: SaaS Product Marketers

Userlist targets a specific persona: the product marketer drowning in fragmented customer data. Their core promise is unifying customer lifecycle events—trials, upgrades, churn—into a single, actionable email stream. With a lean team of just 5 and $400k in revenue, they are proving that a focused B2B SaaS product can scale without massive headcount or burn.

Growth: Organic & Intent-Driven

Userlist’s growth strategy is a masterclass in SEO intent. They aren't chasing generic terms; they rank for hyper-specific pain points like 'email marketing best practices for dev tools' and 'YouTube email CTA.' This results in a high-quality traffic mix: 44% organic search and 39% direct, indicating strong brand recall and a user base that knows exactly what they are looking for.

The technology stack reveals a modern, pragmatic approach. Built on Laravel with Tailwind CSS, the platform is lightweight yet robust. They leverage tools like Typeform for surveys and hCaptcha for security, signaling a focus on user experience and data integrity. Their social presence on Twitter and LinkedIn is active but low-key, consistent with a bottom-up, community-driven growth model.

  • Precision Targeting: Ranks for high-intent, niche keywords rather than broad volume.
  • Lean Operations: $80k revenue per employee suggests high efficiency and margin.
  • SaaS-First Design: Built specifically for subscription logic (trials, renewals, upgrades).
No massive VC funding rounds
Profitable & capital efficient
Not a generic marketing platform
Deep integration with SaaS metrics
No broad feature bloat
Focused feature set for lifecycle emails

The Verdict: A Bet on Specialization

Userlist proves that in a crowded martech landscape, depth beats breadth. For SaaS founders tired of hacking generic tools, this is a compelling alternative.

What tech stack does Userlist use?

17 detected
Backend Frameworks1
Cloud & Hosting1
Email Marketing1
Advertising1
Forms1
Scheduling1
Analytics & Marketing1
Web Standards2
Tracking & Analytics4
G
Google Analytics
A
Analytics Service
G
Google Tag Manager
G
Google Analytics

How much traffic does Userlist get?

Traffic & Engagement

41.0K
Monthly Visits
1.7
Pages/Visit
0:10
Avg. Duration
39%
Bounce Rate
Monthly Traffic Trend-41%
69.8K
Oct 2025
Oct
54.5K
Nov 2025
Nov
41.0K
Dec 2025
Dec

Traffic Sources

Search
44%
Direct
39%
Social
5%
Referrals
10%
Email
0%
Paid
1%

Where is Userlist's audience located?

🌍22.8%
🌍7.3%
🌍6.8%
🌍6.5%
🌍4.0%

What keywords does Userlist rank for?

5 keywords
1userlist230 vol
2youtube email cta220 vol
3email new trial renewal90 vol
4dock onboarding user access80 vol
5email marketing best practices for dev tools and infrastructure brands80 vol

How is Userlist's SEO?

Open Graph Image

OG Image preview
og:image

https://userlist.com/images/social/index-eacf331f0.png

Meta Tags

title47 chars

Advanced Email Automation for Product Marketers

description131 chars

Finally, an email tool that meets the complexity of your SaaS business. Onboard, engage, and nurture customers and marketing leads.

languageEN

H1 Tags

h1Email automation for sophisticated product marketers

Schema Types

OrganizationWebSite

Who works at Userlist?

Loading leads...

What do customers think of Userlist?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Userlist

What is Userlist's Revenue?
Userlist generates approximately $0M in annual revenue. With 5 employees, that's $72,500 per employee.
What does Userlist do?
Finally, an email tool that meets the complexity of your SaaS business. Onboard, engage, and nurture customers and marketing leads.
How fast is Userlist growing?
Userlist employee count has changed by 0% year over year.
What technologies does Userlist use?
Userlist uses 13 technologies across their website including Security, Backend Frameworks, Cloud & Hosting. Key technologies include hCaptcha, HSTS, Laravel, Netlify.
Who are Userlist's competitors?
Userlist's main competitors include Big Nerd Ranch, Rural Sourcing, Gather Technologies, EPI-USE Labs, Parkmobile. These companies operate in similar markets and compete for the same customer base.

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About userlist.com

Finally, an email tool that meets the complexity of your SaaS business. Onboard, engage, and nurture customers and marketing leads.

Company Overview

userlist.com
Website
computers_electronics_and_technology
Industry
#801,241
Global Rank
41.0K
Monthly Visitors
13
Technologies
2+
Employees

userlist.com Social Media

Contact userlist.com

Technology Stack

userlist.com uses 13 technologies across their website including hCaptcha, HSTS, Laravel, Netlify, and more.

Security

hCaptcha, HSTS

Backend Frameworks

Laravel

Cloud & Hosting

Netlify

Email Marketing

ConvertKit

Advertising

Facebook Pixel

Forms

Typeform

Traffic & Audience

41.0K
Monthly Visits
39%
Bounce Rate
1.7
Pages/Visit
0:10
Avg. Duration

userlist.com receives approximately 41.0K monthly visitors and ranks #801,241 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:10 on the site.

The majority of userlist.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is userlist.com?
Finally, an email tool that meets the complexity of your SaaS business. Onboard, engage, and nurture customers and marketing leads.
How much does userlist.com cost?
You can view userlist.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does userlist.com use?
userlist.com uses 13 technologies including hCaptcha, HSTS, Laravel, and 7 more. View the full tech stack analysis above.
How do I contact userlist.com?
You can contact userlist.com via email at [email protected].
What are userlist.com's social media accounts?
userlist.com is active on twitter, linkedin. You can find links to all their social media profiles in the social section above.
How popular is userlist.com?
userlist.com receives approximately 41.0K monthly visitors and ranks #801,241 globally. Traffic is declining by 24.8% month-over-month.

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This page provides publicly available information about userlist.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit userlist.com directly at https://userlist.com.