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Utiq: The Privacy-First AdTech Play
How a 30-person team is rebuilding digital marketing with consent at its core
In a world where privacy regulations are dismantling the adtech status quo, Utiq isn't just adapting—it's rebuilding the foundation. By leveraging telecom partnerships to create a privacy-first identifier, they're solving the cookie apocalypse with a solution that actually respects user consent.
"Utiq isn't competing with Google's Privacy Sandbox—it's building a parallel universe where telecoms are the new gatekeepers of identity."
The Telecom Trojan Horse
While most adtech companies scramble to replace third-party cookies, Utiq takes a radically different approach: partnering directly with telecom operators. Their 'Authentic Consent Service' creates a first-party identifier at the network level, giving users simple control while providing advertisers with persistent, privacy-compliant targeting capabilities. It's a moat built on infrastructure access, not just software.
The Traffic Paradox
With 172K monthly visits and a #281K global rank, Utiq isn't a traffic giant. But look closer: 44% comes from organic search, and 41% is direct traffic. This isn't a consumer brand—it's a B2B play where the real action happens behind the scenes. The search term 'utiq solution in english' reveals international expansion ambitions, while 'utiq cmp' shows they're competing in the consent management platform space.
The leadership team tells the story: Will Harmer (CPO), Julien Delhommeau (COO), and Gunter Everink (CFO) bring operational discipline, while Pascale Arguinarena (Data Protection Officer) and Giulia Inglardi (Head of Consent) ensure compliance isn't an afterthought. This isn't a startup gambling on regulatory loopholes—it's a company building for the post-cookie world.
- Telecom partnership model creates a defensible moat in the identity space
- 30-person team suggests capital efficiency—building lean in a capital-intensive sector
- 44% organic traffic indicates strong SEO for a B2B play
- Direct traffic (41%) shows established brand recognition in adtech circles
The Privacy-First AdTech Bet
Utiq represents the inevitable convergence of telecom and advertising—where your mobile provider becomes your identity provider. For investors, this is a high-conviction play on regulatory tailwinds. For founders, it's a masterclass in building moats through infrastructure partnerships rather than just better algorithms.
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Utiq enables responsible digital marketing - Utiq
Utiq delivers an Authentic Consent Service, giving users simple and easy control over their data
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About utiq.com
Utiq delivers an Authentic Consent Service, giving users simple and easy control over their data
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utiq.com uses 16 technologies across their website including Font Awesome, PHP, WordPress, and more.
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utiq.com receives approximately 172.2K monthly visitors and ranks #281,242 globally. The website has a bounce rate of 82% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:23 on the site.
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