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v-label.com
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v-label.com

15 technologies
VerifiedGrowingVisit23.4K/mo$14M6215 Tech1 Leads
Deep Dive

The Silent Giant of Vegan Certification

How V-Label dominates 70,000 products globally with a bootstrapped, B2B-first strategy

In a world obsessed with consumer-facing brands, V-Label operates as a silent infrastructure layer, certifying over 70,000 products across 4,800 companies without ever needing to be the hero on the shelf. It’s the B2B2C playbook executed with ruthless efficiency.

$14.0M
Annual Revenue
70,000+
Certified Products
48%
Organic Traffic
62
Employees

"They don't sell products; they sell trust. And in the vegan market, trust is the ultimate currency."

The SEO Moat

V-Label captures high-intent search traffic with surgical precision. While their global rank sits at #1.1M, their keyword strategy targets transactional queries like 'v label vegan logo vector' (100 monthly volume) and 'wegańskie czekoladki v-label' (190 monthly volume). This isn't vanity traffic—it's procurement managers and product developers searching for licensing assets. With 48% organic traffic, they've built a self-sustaining lead engine that competitors struggle to replicate.

The Licensee Flywheel

With 4,800 licensees, V-Label operates a classic network effect model. Each new certification increases the label's recognition, making it more valuable for the next licensee. This creates a high switching cost: once a brand carries the V-Label, changing certification bodies means re-educating consumers. Their 62 employees support this massive scale through a centralized certification process that turns regulatory compliance into a competitive advantage.

The company's tech stack reveals a pragmatic approach. They use Vue.js and jQuery alongside Tailwind CSS and Bootstrap—a hybrid that suggests they prioritize functionality over bleeding-edge innovation. This isn't a startup burning cash on the latest frameworks; it's a mature operation optimizing for reliability. Their social presence (Facebook, LinkedIn, Instagram) is professional but not flashy, reinforcing that they're a B2B utility, not a lifestyle brand.

  • Revenue per employee: ~$225k (efficient for a certification body)
  • Traffic geography is opaque ('undefined' top countries), suggesting either tracking issues or intentional anonymity
  • No funding data indicates bootstrapped or profitable status
  • Top keywords are multilingual, signaling European market dominance
No consumer-facing products
Infrastructure-level market position
No viral social media presence
Recurring revenue from annual certifications
No venture capital backing
High-margin licensing model

The Unsexy Unicorn

V-Label proves that in crowded markets, owning the verification layer is more profitable than owning the product. They're not fighting for shelf space—they're the gatekeepers to it.

What tech stack does V-label use?

24 detected
Programming Languages1
Marketing Automation1
Performance1
Web Standards2
UI Libraries1
JavaScript Libraries2
Frontend Frameworks1
Tracking & Analytics9
G
Google Analytics
G
Google Tag Manager
L
LinkedIn Insight Tag
H
HubSpot
L
LinkedIn Insight Tag
L
LinkedIn
A
Analytics Service
H
HubSpot
T
Tracking Pixel

How much traffic does V-label get?

Traffic & Engagement

23.4K
Monthly Visits
2.2
Pages/Visit
1:03
Avg. Duration
39%
Bounce Rate
Monthly Traffic Trend+30%
17.9K
Oct 2025
Oct
21.7K
Nov 2025
Nov
23.4K
Dec 2025
Dec

Traffic Sources

Search
48%
Direct
38%
Social
4%
Referrals
8%
Email
0%
Paid
1%

Where is V-label's audience located?

🌍14.9%
🌍12.4%
🌍10.2%
🌍8.4%
🌍7.5%

What keywords does V-label rank for?

5 keywords
1etiqueta serán tintas vegetales certificadas (v-label / vegano) pdf180 vol
2wegańskie czekoladki v-label190 vol
3v label vegan260 vol
4v label vegan logo vector100 vol
5v-label.eu100 vol

How is V-label's SEO?

Open Graph Image

OG Image preview
og:image

https://www.v-label.com/wp-content/uploads/2022/12/header-test.jpg

Meta Tags

title19 chars

Home Page - V-Label

description97 chars

Across the globe, more than 70,000 products from more than 4,800 licensees now carry the V-Label.

languageEN-GB

Schema Types

Unknown

What is V-label's revenue?

$14M
Annual Revenue
62
41%
Employees
$226K
Revenue/Employee
Winterthur, CH
Headquarters

Who works at V-label?

Loading leads...

What do customers think of V-label?

No Trustpilot reviews available for this company.

Frequently Asked Questions about V-label

What is V-label's Revenue?
V-label generates approximately $14M in annual revenue. With 62 employees, that's $225,900 per employee.
What does V-label do?
Across the globe, more than 70,000 products from more than 4,800 licensees now carry the V-Label.
How fast is V-label growing?
V-label employee count has changed by 41% year over year.
What technologies does V-label use?
V-label uses 15 technologies across their website including Programming Languages, CMS, Marketing Automation. Key technologies include PHP, WordPress, HubSpot.
Who are V-label's competitors?
V-label's main competitors include URART, V-Label, Electrolux Schweiz. These companies operate in similar markets and compete for the same customer base.

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How to contact V-label?

Contact Information

What are V-label's key pages?

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About v-label.com

Across the globe, more than 70,000 products from more than 4,800 licensees now carry the V-Label.

Company Overview

v-label.com
Website
food_and_drink
Industry
#1,109,494
Global Rank
23.4K
Monthly Visitors
15
Technologies
1+
Employees

v-label.com Key Pages

Contact v-label.com

Technology Stack

v-label.com uses 15 technologies across their website including PHP, WordPress, HubSpot, and more.

Programming Languages

PHP

CMS

WordPress

Marketing Automation

HubSpot

Advertising

LinkedIn Insight Tag

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Priority Hints

Traffic & Audience

23.4K
Monthly Visits
39%
Bounce Rate
2.2
Pages/Visit
1:03
Avg. Duration

v-label.com receives approximately 23.4K monthly visitors and ranks #1,109,494 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:03 on the site.

The majority of v-label.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is v-label.com?
Across the globe, more than 70,000 products from more than 4,800 licensees now carry the V-Label.
What technologies does v-label.com use?
v-label.com uses 15 technologies including PHP, WordPress, and 9 more. View the full tech stack analysis above.
What are v-label.com's social media accounts?
v-label.com is active on facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is v-label.com hiring?
Check v-label.com's careers page for current job openings and opportunities. The company has 1+ known employees.
How popular is v-label.com?
v-label.com receives approximately 23.4K monthly visitors and ranks #1,109,494 globally. Traffic is growing by 7.9% month-over-month.

Related Searches

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This page provides publicly available information about v-label.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit v-label.com directly at https://v-label.com.