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Vajro: The Mobile App Bet for Shopify's Elite
From $24.6M in revenue to Superfan status—this is the retention playbook for DTC brands.
In a world where customer acquisition costs are skyrocketing, Vajro (now Superfans.io) isn't chasing new eyeballs—it's building a fortress around the customers you already have. This isn't just a mobile app builder; it's a $24.6M retention engine for Shopify brands refusing to leave loyalty to chance.
"They aren't building apps; they're building a direct line to the customer's pocket, bypassing the algorithmic noise of social feeds."
The Superfan Strategy
Vajro's pivot to 'Superfans.io' signals a strategic maturity. They've identified that generic mobile apps don't drive retention—personalized VIP experiences do. With a 154-person team, they are sized to execute complex integrations for enterprise Shopify Plus merchants, moving beyond simple push notifications to full loyalty ecosystems.
The Traffic Paradox
With only 11,238 monthly visits, their traffic volume seems low for a $24M company. But look closer: 44% is direct traffic. This indicates a high-intent user base—merchants who are already customers or referrals returning to the platform. They aren't wasting ad spend on cold leads; they are monetizing a warm, specialized audience.
The SEO strategy reveals a focus on the technical hurdles of app deployment. Keywords like 'Apple developer D-U-N-S number' and 'App Store business account' show they target the operational pain points of launching a branded app. They aren't selling the dream; they are selling the solution to the nightmare of iOS compliance.
- Tech Stack Agility: Uses Tailwind CSS and Bootstrap for rapid UI iteration, paired with Cloudflare for security.
- Shopify Ecosystem Lock-in: Deep integration with Shopify is their moat, turning the platform's limitations into their features.
- B2B Referral Engine: The 'partners.superfans.io' domain suggests a heavy reliance on agency and developer referrals rather than direct-to-merchant marketing.
The Retention Playbook is Live
Vajro proves that in 2024, owning the mobile screen is the only way to survive the CAC crisis.
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https://cdn.prod.website-files.com/634d1d4ee21a82c9f2a96726/642a739dc0900062ec742ea2_Home-page.jpg
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Superfans.io (formerly Vajro) | Mobile Apps Built for Loyalty & Retention
Build deeper loyalty with Superfans.io. The mobile app platform for Shopify brands to drive retention, VIP experiences & long-term growth.
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They only want your money or app could literally be deleted and not available for download and you told them pause your subscription and you still gonna get bill.
I had chats with representatives and asked them to stop my subscription and I was guiding by them what to do and they told me that they would do their part on their end. One year later I unfroze my account come to find out when getting billed from the bank I got charged twice. Got back into contact with them and Irene telling me that even tho I did all that and paused the subscription and google delete the app because it was dormant she is telling me I am being billed for this new month. So that is $300.USD wasted and she not even trying to help she just talking like a bot saying programmed explanations. I wouldn’t advise people to use them they only want your money, your app could literally be deleted not even available for download and you still gonna get charged after you tell them to pause your subscription. The only way to stop it is by uninstalling the whole app which would be a waste of money if you just paid a developer or plan on coming back to use it cause all your data would be gone in 30 days (and they would inform you to leave it on we would pause it on our end for you and then boom you gonna end you like me talking to Tom dick, harry and Irene for days to then here oops my bad you hav an upcoming bill at the end of this month again) steupssssss
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About vajro.com
Build deeper loyalty with Superfans.io. The mobile app platform for Shopify brands to drive retention, VIP experiences & long-term growth.
Company Overview
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Technology Stack
vajro.com uses 21 technologies across their website including Adobe Fonts, Google Fonts, HSTS, Webflow, and more.
Fonts
Adobe Fonts, Google Fonts
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HSTS
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Webflow
CDN
cdnjs, unpkg, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
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Calendly
Traffic & Audience
vajro.com receives approximately 11.2K monthly visitors and ranks #2,077,997 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:10 on the site.
The majority of vajro.com's traffic comes from undefined, undefined, .
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