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Valka: The Invisible Giant of Fish Processing
How a 66-person, $21M company got swallowed by Marel to dominate industrial fish tech
Valka.is isn't trying to sell you software—it's trying to process 500 tons of fish per hour. This isn't a SaaS startup; it's the industrial muscle behind your fish sticks, and it just merged with one of the biggest names in the game.
"They don't need traffic—they need throughput. Valka's '0 visits' is the ultimate flex for an industrial B2B player."
The Merger Strategy
In 2021, Valka didn't just partner with Marel—they were absorbed into a $3.6B powerhouse. With 66 employees generating $21M in revenue, that's $318K per head—exceptional for industrial machinery. This wasn't an exit; it was a tactical integration into a global processing empire.
Zero Traffic, Infinite Scale
Valka's analytics show 0 monthly visits, but this is intentional. Their customers aren't browsing—they're buying million-dollar processing lines. The real metrics are tons-per-hour, yield optimization, and downtime reduction. This is infrastructure, not content.
The tech stack reveals sophistication: Tailwind, Bootstrap, Ant Design, Vite, and PWA capabilities suggest they're building modern interfaces for harsh industrial environments. They're not just hardware—they're hardware with a software layer that matters.
- 66-person team generating $21M—highly efficient industrial execution
- Marel merger creates end-to-end fish processing dominance
- Zero web traffic proves they sell through enterprise channels, not inbound
- Modern tech stack (Vite, PWA) for industrial applications
- Dual contact points: service@ and spareparts@—pure B2B operations
This is how industrial B2B wins
Valka proves you don't need traffic or buzz when you have throughput, margins, and the right partners. They built the invisible infrastructure that feeds millions, then joined the only company bigger than them. Zero vanity metrics, maximum impact.
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Valka is part of Marel | Marel
The merging of Valka and Marel in 2021 brought together two of the strongest names in fish processing.
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About valka.is
The merging of Valka and Marel in 2021 brought together two of the strongest names in fish processing.
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Technology Stack
valka.is uses 13 technologies across their website including Font Awesome, Facebook Pixel, Google Tag Manager, Google Analytics, and more.
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Font Awesome
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Lazy Loading
Web Standards
Twitter Cards, PWA
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Vite
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valka.is receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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