Valt claims to make passwords 'painless,' but their tech stack and traffic patterns reveal they're not building a traditional password manager—they're building a digital wallet for the Dropbox generation. With just 4 employees and $300k in revenue, they're targeting a specific pain point the big players ignore.

"They're not competing with 1Password—they're competing with your browser's 'Save Password' feature."

The keyword data tells the real story: 'valt player' (210 monthly searches) suggests users are treating this as a media tool, not a vault. Valt's integration with Dropbox (evidenced by the /blog/dropbox page) positions it as a bridge between cloud storage and password access—a hybrid approach that bypasses the complexity of enterprise password managers while avoiding the insecurity of plain text files.

• No enterprise sales team: 100% self-serve, product-led growth
• No mobile app: Desktop-first workflow contradicts modern trends
• No venture funding: Profitable from day one, but capped by design
• No feature bloat: jQuery and Bootstrap signal 'good enough' engineering