While Silicon Valley chases AI unicorns, Vanderheyden.org operates a $28.6M health and human services empire serving New York's Capital Region with 260 employees and a tech stack that would make a 2015 startup blush. This is what real impact looks like when you ignore the hype cycle.

"They're not building a startup. They're building a safety net—and it scales."

The traffic data reveals something counterintuitive: despite being a regional service provider, their top keyword is 'vandy' with 9,850 monthly searches—likely a misdirected university search that accidentally drives traffic. Yet they convert this accidental inbound into a 50% direct traffic base, suggesting their actual clients find them, engage, and remember.

• Uses Microsoft login infrastructure (enterprise-grade security without building it)
• Constant Contact for donor communications (proven, if unsexy, conversion tool)
• Facebook and Instagram presence (meeting clients where they actually are)
• Zendesk integration (customer service infrastructure that scales)