vapaus.io
Get leads like Vapaus — and thousands more
Build targeted lists by tech stack, traffic, and more
Vapaus: The 13.1M Revenue Bike Benefit Startup
How a Finnish bike subscription service is redefining corporate mobility with €13M ARR and 82 employees
In a market saturated with corporate wellness apps and generic perk platforms, Vapaus.io is taking a hyper-specific, high-impact approach: they are building the definitive infrastructure for the Finnish bike benefit (työsuhdepyörä). By turning a bureaucratic tax perk into a seamless subscription service, they’ve captured €13.1M in annual revenue serving a niche that global giants like Uber and Lime have largely ignored.
"Vapaus isn't selling bikes; they are selling the frictionless removal of administrative pain from the Finnish tax code."
The Growth Engine
Vapaus has achieved a remarkable feat: 52% of their traffic comes organically, signaling strong brand recall and search intent. With 10,271 monthly visits, they aren't chasing vanity metrics. Instead, they are optimizing for high-intent keywords like 'työsuhdepyörä laskuri vakuutus' (bike benefit calculator insurance). This indicates a mature product-led growth motion where HR managers and employees actively search for their solution rather than being interrupted by ads.
The Product DNA
With 82 employees, Vapaus is at a critical scaling inflection point. Their leadership team—featuring CEO Tero Era and CPO Emilie Calmettes—combines deep logistics expertise with product design. Unlike generic leasing platforms, Vapaus owns the entire stack: from the bike shop to the insurance paperwork. This vertical integration allows them to promise a 'complete' solution, a key differentiator in a market where employers demand simplicity.
The tech stack reveals a modern, performant foundation. Built with Vite and Tailwind CSS, the site is lightweight and fast. However, the reliance on jQuery suggests legacy code in specific modules—a common trait for rapidly scaling startups balancing new features with existing debt. Their social presence is strong, particularly on LinkedIn, which aligns perfectly with their B2B2C model targeting HR decision-makers.
- Niche Dominance: They own the Finnish 'työsuhdepyörä' vertical, avoiding competition with global bike-share giants.
- Traffic Quality: High direct traffic (38%) indicates strong brand loyalty and repeat usage.
- B2B Focus: The revenue model relies on corporate contracts, ensuring predictable recurring income.
- Localization: The service is deeply integrated with Finnish tax laws, creating a high barrier to entry for foreign competitors.
The Verdict: Niche as a Moat
Vapaus proves that deep localization beats generic scale in corporate benefits.
What tech stack does Vapaus use?
How much traffic does Vapaus get?
Traffic & Engagement
Traffic Sources
Where is Vapaus's audience located?
What keywords does Vapaus rank for?
5 keywordsHow is Vapaus's SEO?
Open Graph Image
https://www.vapaus.io/hubfs/vapaus-tyosuhdepyorat-1.jpg
Meta Tags
Joustavin ja vastuullisin työsuhdepyöräetu - Vapaus
Joustavin, vastuullisin ja halutuin pyöräetu työnantajalle. Täydellinen työsuhdepyörä jokaiselle uudelle ja vanhalle pyöräilyn ystävälle. Tätä on Vapaus.
H1 Tags
What is Vapaus's revenue?
Who competes with Vapaus?
Who works at Vapaus?
Loading leads...
What do customers think of Vapaus?
No Trustpilot reviews available for this company.
Frequently Asked Questions about Vapaus
What is Vapaus's Revenue?
What does Vapaus do?
How fast is Vapaus growing?
What technologies does Vapaus use?
Who are Vapaus's competitors?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Vapaus?
Contact Information
Export vapaus.io Data
Download the complete tech stack, analytics, leads, and company data for vapaus.io in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About vapaus.io
Joustavin, vastuullisin ja halutuin pyöräetu työnantajalle. Täydellinen työsuhdepyörä jokaiselle uudelle ja vanhalle pyöräilyn ystävälle. Tätä on Vapaus.
Company Overview
vapaus.io Social Media
Contact vapaus.io
Phone Numbers
Technology Stack
vapaus.io uses 19 technologies across their website including HSTS, Contentful, Cloudflare, and more.
Security
HSTS
CMS
Contentful
Cloud & Hosting
Cloudflare
Privacy & Consent
Cookiebot
Marketing Automation
HubSpot
Advertising
LinkedIn Insight Tag, Facebook Pixel
Traffic & Audience
vapaus.io receives approximately 10.3K monthly visitors and ranks #1,996,985 globally. The website has a bounce rate of 67% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:24 on the site.
The majority of vapaus.io's traffic comes from undefined, .
Frequently Asked Questions
What is vapaus.io?
What technologies does vapaus.io use?
What are vapaus.io's social media accounts?
How popular is vapaus.io?
Related Searches
This page provides publicly available information about vapaus.io. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit vapaus.io directly at https://vapaus.io.