In a market dominated by Nike and Lululemon, Varlo is proving that extreme specialization beats broad appeal. This 13-person team isn't just selling clothes—they're engineering armor for triathletes who refuse to compromise.

"They're not chasing mass market. They're conquering a $140B endurance sports market one tri-suit at a time."

The tech stack tells another story of efficiency. Built on Vite with Tailwind CSS and PWA capabilities, Varlo's site loads fast and performs like a native app. They're using D3.js for data visualization and Swiper for mobile UX—tools that suggest a sophisticated engineering approach despite the small team size. This isn't a Shopify template; it's a custom-built performance platform.

• 13 employees generating $138K revenue per person—exceptional productivity
• Founders Soj Jibowu and Jacob Brown maintain active C-suite roles with public-facing emails
• Multi-platform content strategy: TikTok to YouTube to blog creates ecosystem lock-in
• Tri-suit specialization creates high barrier to entry for competitors