vast.com
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Vast.com: The E-Commerce Ghost in the Machine
A $18.5M revenue site with 337k monthly visits—and a 403 error on the homepage.
Vast.com is a high-traffic e-commerce player with a strange paradox: it attracts nearly 340,000 visitors a month, yet its own front door is locked. A 403 error blocks the homepage, but the business behind it is very much alive.
"Vast.com isn't a consumer brand—it's a data-driven engine that monetizes automotive search intent at scale."
The Traffic Anomaly
With a global rank of #162,716 and 336,976 monthly visits, Vast.com punches above its weight. The traffic profile is unusual: only 1% comes from organic search, while 20% is direct. This suggests a legacy audience, possibly from parked domains or direct partnerships, rather than SEO-driven growth. The real story is in the keywords—'porsche 928' (24,220 monthly volume) and 'vast.com' itself (470 volume) indicate a brand that’s both a destination and a niche player.
The Silent Scale
With 143 employees and $18.5M in revenue, Vast.com operates at a lean $129k per employee. This is a capital-efficient model, likely powered by automated data aggregation and affiliate monetization. The $14M in funding suggests a history of growth bets, but the current setup feels like a mature, cash-flowing asset rather than a venture-backed rocket ship.
The tech stack is minimal—AWS and CloudFront—indicating a focus on infrastructure reliability over feature bloat. The absence of structured data or rich metadata on the site suggests a deliberate choice to prioritize speed and simplicity over SEO optimization, which aligns with the low organic traffic percentage.
- Revenue-per-employee ratio signals operational efficiency.
- Backlink profile (1.7M) is strong, but organic search underperforms.
- Traffic concentration in 'undefined' countries hints at data privacy or tracking limitations.
Vast.com is a sleeper asset in automotive e-commerce.
It may not look pretty, but the numbers tell a story of quiet profitability and untapped potential.
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About vast.com
Company Overview
Technology Stack
vast.com uses 2 technologies across their website including Amazon Web Services, AWS CloudFront.
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Traffic & Audience
vast.com receives approximately 337.0K monthly visitors and ranks #162,716 globally. The website has a bounce rate of 75% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 1:09 on the site.
The majority of vast.com's traffic comes from undefined, .
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This page provides publicly available information about vast.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit vast.com directly at https://vast.com.