vaxcare.com
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VaxCare: The Quiet Giant of Vaccine Logistics
A $46M revenue platform that owns the backend of pediatric care
In the fragmented world of healthcare tech, VaxCare has built an invisible empire. They don't sell to patients; they power the practices that treat them. With 79% direct traffic and $46M in revenue, they're not chasing vanity metrics—they're embedding themselves into the operational fabric of medicine.
"79% direct traffic isn't marketing success—it's product stickiness. Doctors aren't searching for alternatives; they're logging in to work."
The B2B2C Moat
VaxCare plays in the high-stakes arena of vaccine inventory and administration. Their platform handles the backend complexity of vaccine ordering, tracking, and reimbursement—turning a chaotic logistical nightmare into a seamless workflow. The 295-employee team isn't building for consumer whims; they're solving for practice efficiency and compliance.
The Traffic Paradox
The data tells a story of quiet dominance. With only 16% organic search traffic, VaxCare doesn't need to fight for keywords. Their top search term is 'vaxcare login' (870 monthly searches)—a signal of captive users, not acquisition campaigns. This is the hallmark of a platform that's become essential infrastructure.
The leadership team—Casey DeLoach at the helm, with James McGinn, Ryan Lauer, Evan Landis, and Steven Sorrells filling out the C-suite—appears to be a blend of operational and design expertise. The presence of a Chief Design Officer is telling; they're investing in UX for a notoriously complex healthcare workflow, suggesting a product-led approach to a problem traditionally solved by legacy software or spreadsheets.
- Captured market: 79% direct traffic indicates deep integration into daily practice operations
- Revenue scale: $46M on a team of 295 suggests strong revenue per employee (approx. $156k)
- Niche dominance: Focused on vaccine management, a critical but underserved healthcare vertical
The Infrastructure Play
VaxCare isn't building a feature—they're owning a critical healthcare workflow. With $46M in revenue and a team that's small but focused, they've proven the model. The question isn't if they'll grow, but how they'll expand beyond vaccines into broader practice management. For investors, this is a mature asset in a high-stakes vertical. For founders, it's a masterclass in B2B2C product strategy.
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VaxCare | Building Better Paths to Care
Providing care should be effortless for practices and staff. VaxCare's platform enables you to focus on what matters most—your patients.
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About vaxcare.com
Providing care should be effortless for practices and staff. VaxCare's platform enables you to focus on what matters most—your patients.
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Technology Stack
vaxcare.com uses 24 technologies across their website including Font Awesome, HSTS, reCAPTCHA, PHP, and more.
Fonts
Font Awesome
Security
HSTS, reCAPTCHA
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PHP
CMS
WordPress
Cloud & Hosting
Amazon Web Services, Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
vaxcare.com receives approximately 48.5K monthly visitors and ranks #552,614 globally. The website has a bounce rate of 14% with visitors viewing an average of 4.6 pages per visit. Users spend an average of 2:04 on the site.
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