In a world obsessed with software, Velox is betting $76.5M that the future is physical—specifically, how we decorate the billions of containers we use daily. They aren't just printing labels; they're rewriting the rules of mass production for cylindrical packaging.

"Velox isn't competing with label printers; they're making labels obsolete for mass production."

The Israeli-based team, led by COO Haim Schwartz and CBO David Leshem, has built a tech stack that leans heavily on modern analytics (Google Analytics, Clarity) and tracking (Facebook Pixel, LinkedIn Insight Tag). This is a company that knows its audience is niche, global, and hard to capture organically—so they track every digital footprint meticulously.

• The 'Velox' brand name is a double-edged sword: massive search volume (10k/mo) but diluted by other entities, forcing them to fight for their own identity.
• Hyper-niche B2B strategy: 100% of traffic is 'undefined' regionally, suggesting a global, enterprise-focused sales motion rather than local web traffic.
• Heavy reliance on paid/retargeting: Low organic footprint (43%) paired with heavy tracking pixels suggests a paid acquisition strategy for high-ticket enterprise clients.