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Velvac: The $69M Mirror Empire
How a niche commercial vehicle supplier dominates a specific hardware lane
While the tech world obsesses over SaaS metrics, Velvac quietly commands a $68.9M business selling mirrors and components to the backbone of the American economy. This isn't a startup chasing scale—it's a precision player in a $60B+ commercial vehicle parts market, proving that boring B2B hardware can be wildly profitable when you own a specific niche.
"Velvac isn't selling products; they're selling visibility—literally—to the vehicles that keep commerce moving."
The B2B Buyer Journey
Velvac's traffic split reveals a fascinating B2B pattern: 46% organic search and 45% direct traffic. This isn't impulse buying—it's procurement teams, fleet managers, and mechanics returning to known suppliers. The 16,285 monthly visits represent highly qualified, high-intent traffic. Each visit likely converts at 10-20x higher rates than B2C e-commerce, given the average commercial vehicle mirror costs hundreds of dollars and requires technical specifications.
The SEO Goldmine in Boring Keywords
Look at their top keywords: 'velvac 016985' (460 monthly searches), '100603' (330 monthly searches), and 'truck hood mirrors with cameras' (280 monthly searches). These aren't vanity terms—they're exact part numbers and technical specifications. Someone searching '100603' isn't browsing; they have a broken mirror on a truck that needs fixing today. This is the holy grail of B2B SEO: high-intent, low-competition keywords where Velvac owns the authority.
The company's 191 employees generate $68.9M in revenue, equating to approximately $360,000 per employee—a strong ratio for a hardware manufacturer. Their tech stack (Drupal, jQuery, Tailwind CSS) suggests a pragmatic approach: functional over flashy, focused on serving part lookups and dealer logins rather than chasing design trends. The presence of New Relic and Google Analytics indicates they track performance seriously, while OneTrust shows compliance maturity for B2B operations.
- Precision targeting: Keywords like 'convex mirror' (27,300 monthly searches) show they capture broad commercial vehicle interest while owning specific part numbers
- Direct-to-dealer model: 45% direct traffic suggests strong relationships with commercial vehicle service centers and OEM partners
- Enterprise-ready: LinkedIn presence and structured careers page indicate a stable, growing organization rather than a stagnant manufacturer
The Unsexy Billion-Dollar Playbook
Velvac proves that in B2B, depth beats breadth. They don't need millions of visitors—just the right thousands.
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Meta Tags
RV, Truck and Commercial Vehicle Mirrors, Parts and Components | Velvac
Velvac products support a wide range of medium and heavy duty commercial vehicles, including RVs, buses, fire trucks, ambulances, refuse and fleet vehicles.
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About velvac.com
Velvac products support a wide range of medium and heavy duty commercial vehicles, including RVs, buses, fire trucks, ambulances, refuse and fleet vehicles.
Company Overview
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Technology Stack
velvac.com uses 10 technologies across their website including HSTS, Drupal, unpkg, and more.
Security
HSTS
CMS
Drupal
CDN
unpkg
Privacy & Consent
OneTrust
Analytics & Marketing
Inspectlet, New Relic, Google Analytics
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
velvac.com receives approximately 16.3K monthly visitors and ranks #1,607,000 globally. The website has a bounce rate of 49% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:47 on the site.
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