vendella.co.nz
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The Unsung Engine of NZ Hospitality
How Vendella quietly powers 10,000+ monthly visits with industrial-grade supply chain
While travelers book rooms and investors chase tech startups, Vendella.co.nz operates the invisible infrastructure that keeps New Zealand's hospitality sector running. This isn't a booking platform—it's the industrial backbone supplying linen, beds, and furniture to 63 employees worth of operational scale.
"They don't sell dreams—they supply the mattresses that dreams sleep on."
The B2B Reality Check
Vendella's traffic profile reveals a fascinating contradiction: 10,259 monthly visits with 58% coming organically, yet their top keywords are hyper-specific industrial terms like 'hotel pillows' (2,750 monthly volume) and 'single mattress cover' (470 monthly volume). This isn't consumer browsing—this is procurement officers, motel managers, and supply chain coordinators actively sourcing equipment. The 78.1% undefined traffic share suggests a heavily domestic, professional audience that doesn't leave digital breadcrumbs in standard analytics.
The Infrastructure Play
With $14.4M in revenue and 63 employees, Vendella generates approximately $228,000 per employee—solid for an industrial supplier. Their tech stack (jQuery, Tailwind, Bootstrap) isn't flashy, but it's functional for a B2B operation where reliability matters more than innovation. The absence of a Trustpilot rating is telling: this isn't a business that lives or dies by public reviews. It thrives on contracts, repeat orders, and the brutal efficiency of commercial supply chains.
The company's leadership team—Leon Brodie (Director), Michael Boakes (General Manager), and account managers who handle the human side of procurement—represents a classic New Zealand success story: building a $14M business by solving unsexy problems. They're not disrupting hospitality; they're sustaining it. Every hotel pillow, every rollout bed, every cutler frying pan (yes, that's a real keyword) represents a procurement decision that keeps the lights on.
- Dominates specific industrial niches: 'hotel pillows' drives 2,750 monthly searches
- Balances digital presence with traditional B2B relationships (58% organic, 30% direct)
- Operates at industrial scale: $14.4M revenue with 63 employees
- Tech stack prioritizes stability over flash—jQuery and Bootstrap still power the operation
The Quiet Monopoly
Vendella doesn't need to be famous—it needs to be reliable. In hospitality infrastructure, that's the real moat.
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https://www.vendella.co.nz/content/uploads/2021/06/[email protected]
Meta Tags
Accommodation Supplier For New Zealand | Vendella
High quality accomodation supplier providing commercial linen, beds, furniture, and kitchen supplies across New Zealand. Trusted motel & hotel supply company.
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About vendella.co.nz
High quality accomodation supplier providing commercial linen, beds, furniture, and kitchen supplies across New Zealand. Trusted motel & hotel supply company.
Company Overview
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Technology Stack
vendella.co.nz uses 28 technologies across their website including Google Maps, Font Awesome, Sentry, and more.
Maps
Google Maps
Fonts
Font Awesome
Error Tracking
Sentry
Programming Languages
PHP
CMS
Contentful, WordPress
CDN
cdnjs
Traffic & Audience
vendella.co.nz receives approximately 10.3K monthly visitors and ranks #1,435,507 globally. The website has a bounce rate of 27% with visitors viewing an average of 5.5 pages per visit. Users spend an average of 3:25 on the site.
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This page provides publicly available information about vendella.co.nz. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit vendella.co.nz directly at https://vendella.co.nz.