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Clear Business: The 430-Person Machine Selling Trust
A deep dive into Verastar's £118M business services empire and its 1.4-star problem
Verastar.co.uk operates under the brand 'Clear Business,' promising to simplify insurance, payments, and utilities for small enterprises. However, beneath the surface of this £118M revenue operation lies a stark disconnect between their marketing message and customer reality.
"A £118M revenue engine built on small business desperation, not delight."
The Customer Chasm
With a 1.4-star rating from 42 reviews, Clear Business faces a critical trust deficit. For context, industry leaders typically maintain 4+ star ratings. This suggests a 'churn-and-burn' model where customer acquisition costs are offset by high attrition—a dangerous game in the competitive small business services market.
The Tech Stack Paradox
Their stack (Swiper, Tailwind, Bootstrap, Ant Design) reveals a modern frontend approach, yet the 0 monthly visits metric indicates either a stealth launch, a rebranding, or a complete reliance on offline channels. This is unusual for a digital-first B2B service in 2024.
The leadership team, including CEO Lee Hull and CTO Richard Rudkin, operates a 430-person organization that appears to function more like a traditional insurance broker than a tech company. Their social presence (@_clearbusiness) and career site suggest a company in transition, perhaps rebranding or pivoting from legacy operations.
- Revenue is substantial at $118.3M, indicating market fit for their bundled services
- The 1.4-star rating is a red flag that demands immediate product/service intervention
- Zero web traffic suggests either a rebrand or a heavy reliance on offline sales channels
- The tech stack shows modern web development capabilities but poor digital presence
The Verdict: A Sleeping Giant
Verastar has the revenue and team size to dominate, but the 1.4-star rating and zero traffic signal a company at a critical inflection point. For investors and founders, this represents either a turnaround opportunity or a cautionary tale about scaling without customer obsession.
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https://a.storyblok.com/f/238191/7360x4912/849b877437/gettyimages-1296817858.jpg
Meta Tags
Clear Business | Business Insurance, Payments, Broadband & Utilities - Clear Business
We are a trusted UK provider of business services such as, insurance, card payments, broadband & utilities. Simplify costs, boost efficiency & save!
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Reviews (20)
Great customer service
Great customer service, had great help dealing with my utility bills. Very clear and understanding
Hi Rhys, Its good to hear that you have had a great experience and the customer service has been great also. Chloe - Digital Team
Overall happy with the service customer…
Overall happy with the service customer service team was FAB
Hi Sairah, Thanks for your review. Its good to see that you have been happy with the service provided. Chloe - Digital Team
Verastar Ltd T/A Clear Business
Reading the absolute sea of red one stars on this company trading as Clear Business and all wishing no stars could be given with very similar experiences to my own. Do not entertain this company under any circumstances whatsoever. An absolute nightmare.
Run a mile
Run a mile. Do not sign up with them. Undoubtedly the worse service I have ever had in 52 years. They lie, they cut you off mid call when you complai, I was overcharged for first 10 months of my contract. I have sent well over 50 emails and called well over 50 times to complain. I have spent literally hours on what should be a very simple Internet contract. The sales guy that missold me will not return calls or emails. QUITE SIMPLY THE COMPANY ARE TERRIBLE
Disgraceful Company
I have 2 telephone lines, originally from Unicom, now from Verastar which operates through the trading name Clear Business - CB). In early October CB announced that they were going Digital. On "D" day my phones stopped working and as at today 24/11 still do not work. CB however are still managing to charge me for those lines. it is impossible to have a meaningful conversation with anyone (other than the telephone operators, Verastar/CB put up defensive barriers , The only time I had a person rang me was when I threatened to report then to OFCOM, and now he is hiding. DO NOT DO BUSINESS WITH THIS COMPANY OR ITS TRADING ARM -CLEAR BUSiNESS I will be contacting OFCOM
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About verastar.co.uk
We are a trusted UK provider of business services such as, insurance, card payments, broadband & utilities. Simplify costs, boost efficiency & save!
Company Overview
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Technology Stack
verastar.co.uk uses 21 technologies across their website including Font Awesome, PHP, Storyblok, Contentful, and more.
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Font Awesome
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PHP
CMS
Storyblok, Contentful
Privacy & Consent
Termly
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Customer Support
Zendesk
Traffic & Audience
verastar.co.uk receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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