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verastar.co.uk
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verastar.co.uk

21 technologies
VerifiedVisit$118M43021 Tech
Deep Dive

Clear Business: The 430-Person Machine Selling Trust

A deep dive into Verastar's £118M business services empire and its 1.4-star problem

Verastar.co.uk operates under the brand 'Clear Business,' promising to simplify insurance, payments, and utilities for small enterprises. However, beneath the surface of this £118M revenue operation lies a stark disconnect between their marketing message and customer reality.

430
employees
$118.3M
annual revenue
1.4/5
Trustpilot rating
42
verified reviews

"A £118M revenue engine built on small business desperation, not delight."

The Customer Chasm

With a 1.4-star rating from 42 reviews, Clear Business faces a critical trust deficit. For context, industry leaders typically maintain 4+ star ratings. This suggests a 'churn-and-burn' model where customer acquisition costs are offset by high attrition—a dangerous game in the competitive small business services market.

The Tech Stack Paradox

Their stack (Swiper, Tailwind, Bootstrap, Ant Design) reveals a modern frontend approach, yet the 0 monthly visits metric indicates either a stealth launch, a rebranding, or a complete reliance on offline channels. This is unusual for a digital-first B2B service in 2024.

The leadership team, including CEO Lee Hull and CTO Richard Rudkin, operates a 430-person organization that appears to function more like a traditional insurance broker than a tech company. Their social presence (@_clearbusiness) and career site suggest a company in transition, perhaps rebranding or pivoting from legacy operations.

  • Revenue is substantial at $118.3M, indicating market fit for their bundled services
  • The 1.4-star rating is a red flag that demands immediate product/service intervention
  • Zero web traffic suggests either a rebrand or a heavy reliance on offline sales channels
  • The tech stack shows modern web development capabilities but poor digital presence
No organic search strategy (0 visits)
Strong revenue generation (£118M)
Catastrophic customer satisfaction (1.4/5 stars)
Substantial team (430 employees)
Weak digital brand presence
Comprehensive service offering (insurance, payments, utilities)

The Verdict: A Sleeping Giant

Verastar has the revenue and team size to dominate, but the 1.4-star rating and zero traffic signal a company at a critical inflection point. For investors and founders, this represents either a turnaround opportunity or a cautionary tale about scaling without customer obsession.

What tech stack does Verastar use?

29 detected
Programming Languages1
Privacy & Consent1
Customer Support1
Reviews1
A/B Testing1
Performance1
UI Libraries2
JavaScript Libraries1
Frontend Frameworks2
Tracking & Analytics8
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
F
Facebook Pixel
G
Google DoubleClick
G
Google Analytics
F
Facebook

How much traffic does Verastar get?

Traffic & Engagement

0.0
Pages/Visit
0:00
Avg. Duration
0%
Bounce Rate
Monthly Traffic Trend+0%
0
Oct 2025
Oct
0
Nov 2025
Nov
0
Dec 2025
Dec

How is Verastar's SEO?

Open Graph Image

OG Image preview
og:image

https://a.storyblok.com/f/238191/7360x4912/849b877437/gettyimages-1296817858.jpg

Meta Tags

title85 chars

Clear Business | Business Insurance, Payments, Broadband & Utilities - Clear Business

description148 chars

We are a trusted UK provider of business services such as, insurance, card payments, broadband & utilities. Simplify costs, boost efficiency & save!

H1 Tags

h1We make life simple for small businesses

Who works at Verastar?

Loading leads...

What do customers think of Verastar?

Verastar

Verastar

1.4
42 reviews

Categories

Business to Business Service#undefinedPayment Service#undefinedBusiness and IT Consulting Agency#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
2/6/2025

Contact Information

Address:
Manchester, GB

Reviews (20)

Filter by rating:
Rhys
11/17/2023
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 11/6/2023
Great customer service

Great customer service, had great help dealing with my utility bills. Very clear and understanding

Company Response11/20/2023

Hi Rhys, Its good to hear that you have had a great experience and the customer service has been great also. Chloe - Digital Team

Sairah
8/23/2023
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 8/22/2023
Overall happy with the service customer…

Overall happy with the service customer service team was FAB

Company Response8/24/2023

Hi Sairah, Thanks for your review. Its good to see that you have been happy with the service provided. Chloe - Digital Team

Mr Warren
1/20/2026
🇬🇧 United Kingdom13 reviewsOrganicUnverified
Experience date: 1/20/2026
Verastar Ltd T/A Clear Business

Reading the absolute sea of red one stars on this company trading as Clear Business and all wishing no stars could be given with very similar experiences to my own. Do not entertain this company under any circumstances whatsoever. An absolute nightmare.

Andy Newell
1/15/2026
🇬🇧 United Kingdom11 reviewsOrganicUnverified
Experience date: 1/15/2026
Run a mile

Run a mile. Do not sign up with them. Undoubtedly the worse service I have ever had in 52 years. They lie, they cut you off mid call when you complai, I was overcharged for first 10 months of my contract. I have sent well over 50 emails and called well over 50 times to complain. I have spent literally hours on what should be a very simple Internet contract. The sales guy that missold me will not return calls or emails. QUITE SIMPLY THE COMPANY ARE TERRIBLE

MR & MRS V GREEN
11/24/2025
🇬🇧 United Kingdom8 reviewsOrganicUnverified
Experience date: 11/24/2025
Disgraceful Company

I have 2 telephone lines, originally from Unicom, now from Verastar which operates through the trading name Clear Business - CB). In early October CB announced that they were going Digital. On "D" day my phones stopped working and as at today 24/11 still do not work. CB however are still managing to charge me for those lines. it is impossible to have a meaningful conversation with anyone (other than the telephone operators, Verastar/CB put up defensive barriers , The only time I had a person rang me was when I threatened to report then to OFCOM, and now he is hiding. DO NOT DO BUSINESS WITH THIS COMPANY OR ITS TRADING ARM -CLEAR BUSiNESS I will be contacting OFCOM

Frequently Asked Questions about Verastar

What is Verastar's Revenue?
Verastar generates approximately $118M in annual revenue. With 430 employees, that's $275,000 per employee.
What does Verastar do?
We are a trusted UK provider of business services such as, insurance, card payments, broadband & utilities. Simplify costs, boost efficiency & save!
How fast is Verastar growing?
Verastar employee count has changed by -27% year over year.
What technologies does Verastar use?
Verastar uses 21 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Font Awesome, PHP, Storyblok, Contentful.
Who are Verastar's competitors?
Verastar's main competitors include Phoenix Energy, Utility Bidder LTD, SSE plc, THORNE and DERRICK LV-HV Cable Accessories Jointing Tooling Substation and Electrical Safety Eqpt, Instalcom Limited. These companies operate in similar markets and compete for the same customer base.
What do customers think of Verastar?
Verastar has a Trustpilot score of 1.4 out of 5 (1 stars) based on 42 customer reviews.

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How to contact Verastar?

What are Verastar's key pages?

Export verastar.co.uk Data

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Raw JSON Data

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About verastar.co.uk

We are a trusted UK provider of business services such as, insurance, card payments, broadband & utilities. Simplify costs, boost efficiency & save!

Company Overview

verastar.co.uk
Website
jobs_and_career
Industry
0
Monthly Visitors
21
Technologies

verastar.co.uk Key Pages

Contact verastar.co.uk

Technology Stack

verastar.co.uk uses 21 technologies across their website including Font Awesome, PHP, Storyblok, Contentful, and more.

Fonts

Font Awesome

Programming Languages

PHP

CMS

Storyblok, Contentful

Privacy & Consent

Termly

Advertising

DoubleClick Floodlight, Google Ads, Facebook Pixel

Customer Support

Zendesk

Traffic & Audience

0
Monthly Visits
0%
Bounce Rate
0.0
Pages/Visit
0:00
Avg. Duration

verastar.co.uk receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.

Frequently Asked Questions

What is verastar.co.uk?
We are a trusted UK provider of business services such as, insurance, card payments, broadband & utilities. Simplify costs, boost efficiency & save!
What technologies does verastar.co.uk use?
verastar.co.uk uses 21 technologies including Font Awesome, PHP, and 15 more. View the full tech stack analysis above.
How do I contact verastar.co.uk?
You can contact verastar.co.uk via email at [email protected] or through their contact page.
What are verastar.co.uk's social media accounts?
verastar.co.uk is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is verastar.co.uk hiring?
Check verastar.co.uk's careers page for current job openings and opportunities.
How popular is verastar.co.uk?
verastar.co.uk receives approximately 0 monthly visitors.

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This page provides publicly available information about verastar.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit verastar.co.uk directly at https://verastar.co.uk.