vericoolpackaging.com
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Vericool: Green Packaging's $24M Bet
A tiny team, massive funding, and the fight against Styrofoam
In a world drowning in Styrofoam, Vericool emerges with a $24.1M war chest to disrupt a $20B+ packaging industry. But with only 20 employees and a web presence that barely registers, is this green revolution scalable or just well-funded hope?
"They have 100x funding compared to their web traffic. Vericool is playing the B2B procurement game, not the DTC brand game."
The B2B Reality
Vericool isn't selling to consumers; they're selling to logistics giants and cold-chain distributors. The website is a digital brochure, not a sales engine. With OpenCart and Magento in their stack, they are built for bulk orders, not impulse buys. The real sales happen offline, via procurement managers like Cory Frawley.
The Funding Discrepancy
A $24.1M raise for a 20-person team is a massive outlier. Usually, that level of capital signals aggressive scaling or heavy R&D. Yet, their organic search presence is virtually non-existent, ranking for only obscure terms like 'velicool'. This suggests the capital is fueling manufacturing capacity and sales teams, not digital marketing—classic industrial startup behavior.
The tech stack reveals a company in transition. They are running legacy e-commerce platforms (OpenCart/Magento) while layering in modern UI frameworks like Bootstrap and DaisyUI. It’s a patchwork system that works for now but screams for a unified commerce overhaul as they approach scale.
- Founder-led sales: CEO Darrell Jobe likely still drives the biggest deals.
- Low digital footprint: Relies on direct relationships, not SEO.
- High cash burn: $24M raised implies high burn rate on manufacturing and logistics.
- Niche keyword strategy: They don't need volume, they need the *right* buyer.
Verdict: The Quiet Giant
Ignore the traffic numbers. Watch the funding rounds. This is infrastructure play disguised as a packaging company.
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Open Graph Image
https://firebasestorage.googleapis.com/v0/b/vericool-53dd0.appspot.com/o/pharma-min.jpg?alt=media&token=36802d8c-8bdb-456e-bba2-5695f92595d1
Meta Tags
Welcome | Vericool Packaging for a Greener World
Vericool Environmentally-Friendly Packaging
Vericool - Packaging for a Greener World
Patented, high-performing thermal shippers made from natural ingredients that revolutionize the way cold chain products are shipped.
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About vericoolpackaging.com
Vericool Environmentally-Friendly Packaging
Company Overview
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Technology Stack
vericoolpackaging.com uses 15 technologies across their website including Font Awesome, Adobe Fonts, HSTS, Laravel, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
HSTS
Backend Frameworks
Laravel
CMS
Squarespace
E-commerce & Payments
OpenCart, Shopware, Magento
Analytics & Marketing
Google Analytics
Traffic & Audience
vericoolpackaging.com receives approximately 556 monthly visitors. The website has a bounce rate of 35% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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