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Veridis: The $1.7M Bet on Plastic DNA
Why 18 employees are building the definitive library for industrial recycling.
Most recycling fails because we can't identify plastic at the molecular level. Veridis is solving this with MADSCAN, an industrial-scale thermal analysis technology that claims >99% accuracy in polymer composition insight. They're not just sorting waste; they're reading the chemical DNA of materials.
"Veridis isn't building a sorting machine; they're building the periodic table for plastic recycling."
The $1.7M Reality Check
With just 18 employees and $1.7M in revenue, Veridis is in the brutal early-stage grind. Their traffic—417 monthly visits—reveals a B2B hardware play that doesn't rely on viral content. This is a company selling to industrial facilities, not chasing SEO keywords. The revenue suggests they've moved beyond pilot projects to early commercial deployment, but the low web footprint indicates a sales motion driven by direct outreach and partnerships rather than inbound marketing.
The Industrial-Scale Gap
Traditional NIR spectroscopy struggles with black plastics and complex mixtures. Veridis' MADSCAN technology uses thermal analysis to fingerprint polymers regardless of color or contamination. This is their wedge: solving the 'unsortable' materials that plague recycling facilities. The team composition—heavy on research engineers like Liron Zada and Noémie Danné—confirms this is deep tech, not just a software wrapper. They're building hardware that requires PhD-level physics to develop.
The keyword data reveals their positioning battle. People search for 'veridis' (730 volume), 'veridi technologies' (220), and 'mad scan' (210)—but the strangest hit is 'console de commande asservie madscan' (170). This French phrase translates to 'controlled command console for MADSCAN,' suggesting either a technical manual leak or a very specific industrial application. Either way, it proves Veridis is targeting sophisticated buyers who understand control systems, not just recycling startups.
- MADSCAN technology solves the black plastic problem that NIR cannot touch
- 18-person team with heavy R&D focus suggests core IP is hardware, not software
- $1.7M revenue on 18 employees = ~$94k per employee—typical for early-stage deep tech
- Minimal web presence indicates enterprise sales motion, not product-led growth
The Verdict: A Deep Tech Sleeper
Veridis is either a brilliant niche play or a capital-intensive trap. The $1.7M revenue on 18 people suggests they're selling, but scaling hardware requires serious funding. Watch for their next round—or an acquisition by a major sorting equipment player.
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>99% accurate polymer composition insight with Veridis MADSCAN. The first industrial-scale thermal analysis technology for plastic recycling.
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About veridis.tech
>99% accurate polymer composition insight with Veridis MADSCAN. The first industrial-scale thermal analysis technology for plastic recycling.
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veridis.tech uses 21 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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veridis.tech receives approximately 417 monthly visitors and ranks #9,235,894 globally. The website has a bounce rate of 33% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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