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Verisk: The Insurance Industry's Silent Data Giant
How a $2.95B data behemoth quietly powers the global insurance machine
Verisk isn't just another analytics company—it's the invisible infrastructure behind 90% of US property insurance decisions. While founders chase AI disruption, Verisk proves that deep industry data moats still win.
"They don't sell software—they sell certainty in an industry that hates risk."
The Data Fortress
Verisk's moat isn't code—it's 30+ years of proprietary claims data, building characteristics, and catastrophe models that startups can't replicate. Their 62% direct traffic proves insurers don't Google alternatives; they default to Verisk. This is lock-in at its finest.
Growth Through Consolidation
From Xactware to ISO, Verisk's playbook is clear: acquire specialized data assets, integrate them into a unified platform, and make switching costs prohibitive. The 9,300 monthly searches for 'verisk' alone shows brand dominance that transcends individual products.
For product builders, Verisk offers a masterclass in B2B platform strategy. They don't chase shiny objects—they aggregate irreplaceable data, then let the industry build on top. Their tech stack (jQuery, Bootstrap) may seem dated, but it signals stability over flashiness, which is exactly what risk-averse insurers pay for.
- Dominates property insurance data with 30+ years of historical claims
- 62% direct traffic shows unmatched customer retention and lock-in
- Platform approach creates ecosystem effects—partners integrate, they don't replace
Verisk wins by being boringly essential
While startups chase disruption, Verisk owns the plumbing. That's not a bug—it's the business model.
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Insurance Solutions, Risk Software & Data Analytics | Verisk
Verisk delivers insurance solutions using advanced data analytics, technology, scientific research, and deep industry knowledge.
Insurance Solutions, Risk Software & Data Analytics
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About verisk.com
Verisk delivers insurance solutions using advanced data analytics, technology, scientific research, and deep industry knowledge.
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verisk.com uses 12 technologies across their website including Leaflet, Google Fonts, reCAPTCHA, and more.
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Leaflet
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reCAPTCHA
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Hotjar, Google Tag Manager
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Lazy Loading
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verisk.com receives approximately 826.7K monthly visitors and ranks #68,941 globally. The website has a bounce rate of 45% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 2:39 on the site.
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