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Verogy: Solar's Quiet Powerhouse
A $8.1M revenue company with a traffic mystery and a niche focus.
Verogy isn't chasing viral fame; it's building the backbone of commercial solar. With $8.1M in revenue and a lean team of 48, this Connecticut-based firm operates in the shadows of the energy grid, turning corporate rooftops into power plants. But a deeper look at their web traffic reveals a story far stranger—and more interesting—than their clean energy pitch suggests.
"Verogy's traffic doesn't look like a solar company—it looks like a local directory with a serious identity crisis."
The Traffic Paradox
Verogy's SEO profile is a fascinating anomaly. Despite being a B2B solar developer, their top organic keywords are dominated by retail searches ('kohls prescott valley', 'ken goodall new hampshire'). This isn't a sign of a sophisticated SEO strategy; it's likely a byproduct of a small site accidentally ranking for high-volume, unrelated terms due to low competition. The real story is in the 47% direct traffic—this indicates a strong word-of-mouth referral system or a client base that bookmarks their portal, a good sign for retention in a service-heavy industry.
The Founder-Led DNA
Verogy is deeply founder-led, with William Herchel (CEO) and Brian Smith anchoring the C-suite alongside Steven DeNino (COO) and Bryan Fitzgerald (Business Development). This isn't a VC-backed rocket ship; it's a bootstrapped or organically grown entity. The presence of a Chief Accounting Officer suggests a focus on project financing and tax equity structures—the gritty, complex financial engineering that makes commercial solar viable. They are operators, not hype-men.
Their tech stack is pragmatic, not flashy. They rely on jQuery, Bootstrap, and Tailwind CSS—proving they prioritize function over form. The lack of a Trustpilot rating or substantial backlink profile suggests they aren't investing heavily in public-facing reputation management. Instead, they are likely winning deals through direct relationships and regional expertise, particularly in the Northeast.
- Revenue-per-employee ratio of ~$168k is healthy for a capital-intensive services firm.
- Traffic share is 100% 'undefined' country-wise, hinting at either a data blind spot or a strictly US-focused operation.
- The 'ri energy commercial' keyword suggests active bidding on utility-sponsored programs.
The Unsung Workhorse
Verogy is the antithesis of Silicon Valley 'solar-as-a-service' startups. They are a regional execution engine, profitable and stable, proving you don't need to go viral to power the future—you just need to show up and do the work.
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5 keywordsHow is Verogy's SEO?
Open Graph Image

https://www.verogy.com/wp-content/uploads/2020/11/Verogy-West-Hartford-Town-Hall-12.19.jpeg
Meta Tags
Solar Services That Fuel Your Organization's Future | Verogy
When it comes to solar projects, Verogy does all the heavy lifting with you. Contact us to learn about the benefits of our renewable energy
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About verogy.com
When it comes to solar projects, Verogy does all the heavy lifting with you. Contact us to learn about the benefits of our renewable energy
Company Overview
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Technology Stack
verogy.com uses 19 technologies across their website including Vimeo, Font Awesome, reCAPTCHA, and more.
Video
Vimeo
Fonts
Font Awesome
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Traffic & Audience
verogy.com receives approximately 1.9K monthly visitors and ranks #7,857,084 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:45 on the site.
The majority of verogy.com's traffic comes from .
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This page provides publicly available information about verogy.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit verogy.com directly at https://verogy.com.