veros.com
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Veros: The Silent Giant of Real Estate Valuation
How a $16M company powers the risk decisions of the entire housing market
While Zillow grabs headlines with consumer-facing tools, Veros quietly powers the collateral risk decisions behind billions in mortgage loans. This isn't a startup chasing virality—it's a precision engine built for the institutional trust required to value property at scale.
"Veros isn't competing for eyeballs; it's competing for trust in the most critical asset class on earth."
The Hidden Infrastructure of Housing
Veros operates in the 'science_and_education' industry classification, which is telling. Their product isn't a flashy app; it's a rigorous, data-driven platform that provides predictive analytics and AVM (Automated Valuation Model) confidence scores. With 116 employees and $16.2M in revenue, they've achieved a remarkable efficiency ratio of ~$139K revenue per employee—indicating a highly specialized, high-margin business model that scales through technology, not headcount.
Traffic & Market Position
With only 5,061 monthly visits, Veros defies the 'growth at all costs' playbook. Their traffic is dominated by direct visits (47%), suggesting a captive user base—likely financial institutions and lenders who rely on Veros daily. The 28% organic search share is driven by highly specific, low-volume keywords like 'veros avm' and 'avm confidence score,' proving they own a niche where intent is high but competition is low.
The keyword data reveals their true moat: they're not competing for 'home value' searches. Instead, they dominate technical queries like 'avm confidence score' (180 monthly volume) and even internal brand searches like 'veros credit qa engineer' (370 monthly volume). This isn't accidental; it's a sign of deep integration into the workflows of risk analysts and underwriters who search for Veros by name.
- Founder-led stability: The Bozorgi family (Darius and Bijan) runs the show, suggesting long-term vision over quarterly volatility.
- Data moat: With Eric Fox as Chief Economist, they have academic rigor backing their predictive models.
- Enterprise integration: Their tech stack (jQuery, Bootstrap, Swiper) suggests a legacy system optimized for functionality over flashy UX—a sign of a B2B workhorse.
The Anti-Startup Success Story
Veros proves that in real estate tech, reliability beats virality. For founders and investors, it's a masterclass in building a profitable, defensible business that serves the industry's backbone—not just its surface.
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Predictive Real Estate Valuation, Property Data & Analytics | Veros
Pioneers of appraisal delivery portals, Veros provides one of the most comprehensive, reliable real estate valuation data and predictive analytics to make critical decisions.
Predictive Real Estate Valuation, Property Data & Analytics
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About veros.com
Pioneers of appraisal delivery portals, Veros provides one of the most comprehensive, reliable real estate valuation data and predictive analytics to make critical decisions.
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Technology Stack
veros.com uses 17 technologies across their website including Font Awesome, HSTS, reCAPTCHA, PHP, and more.
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Font Awesome
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HSTS, reCAPTCHA
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PHP
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WordPress
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HubSpot
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Google Tag Manager, Google Analytics
Traffic & Audience
veros.com receives approximately 5.1K monthly visitors and ranks #3,923,705 globally. The website has a bounce rate of 54% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:18 on the site.
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