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Vestd: The ShareTech Platform That Makes Cap Table Chaos Disappear
How a UK-based platform with 65K monthly visits is redefining equity management for founders and investors
Equity management is the silent killer of startups—spreadsheets, legal headaches, and shareholder chaos. Vestd is the platform that turns this nightmare into a streamlined, automated reality. With full Companies House integration and a 4.8/5 Trustpilot rating, they're not just managing shares; they're building the infrastructure for modern business ownership.
"Vestd isn't just a tool—it's a co-founder for your cap table."
Built for Founders Who Hate Spreadsheet Hell
Vestd's core audience is clear: founders, CFOs, and investors who've outgrown Excel. With 45% direct traffic (vs 42% organic), it's a sign of strong word-of-mouth and repeat usage. The platform's 120 Trustpilot reviews and 4.8/5 rating suggest it's solving real pain points—not just adding features. For early-stage startups, this is the difference between manual cap table management and a unified system that handles everything from employee option plans to investor rounds.
The Equity Management War is Heating Up
Vestd's biggest competitor is 'Carta'—with 235,840 monthly searches. That's a 62x higher search volume than Vestd's own brand. This isn't a weakness; it's a massive opportunity. While Carta dominates the US enterprise market, Vestd is carving out a niche in the UK with deeper Companies House integration and a more founder-friendly approach. The 9,600 monthly searches for 'employee benefit trust' show a growing demand for sophisticated equity structures that Vestd is positioned to capture.
With just 36 employees generating $3.7M in revenue, Vestd operates at an impressive $103K per employee—lean and efficient. Their tech stack (jQuery, Tailwind, Vite) suggests a pragmatic approach: focus on functionality over flashy UI. The 29 detected technologies indicate a mature platform that's been iterated on for years, not a startup still finding product-market fit.
- Companies House integration is their moat in the UK market
- Strong organic brand recognition (3,810 monthly 'vestd' searches)
- Direct traffic (45%) shows high retention and repeat usage
- Trustpilot rating (4.8/5) validates user satisfaction
Vestd is the dark horse in equity management
While Carta battles for enterprise dominance, Vestd is winning hearts (and wallets) with a focused, founder-first approach that turns cap table chaos into clarity.
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Vestd - The share scheme & equity management platform
Vestd, the sharetech platform for share schemes and business admin. Full Companies House integration. Manage shareholders and investments on Vestd.
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Reviews (20)
Powerful platform
Vestd is a powerful and very useful platform. It pays back pretty quickly once you get to grips with it. I'm constantly finding new ways to use it, reduce my admin time, produce professional documents and avoid costly legal fees. Customer service is good. Firaz and Ben have been especially helpful.
Strong ESOP Platform Backed by Consistent, High Quality Support
We use Vestd as a platform to manage our Employee Stock Option Program (ESOPs), and overall it is a well designed and reliable solution. I want to be candid and fair in this review. There was a phase earlier when we experienced frequent changes in SPOCs which impacted continuity and service quality. It was frustrating at the time and affected our overall experience. However things changed significantly when James Schembri stepped in. He proactively assured us that there would be no further SPOC changes and that I could reach out to him directly for any queries. Since then the experience has been excellent. James has been extremely efficient, quick to respond, and consistently helpful. He understands the context well and resolves queries without unnecessary back n forth. Thanks to James my confidence in Vestd’s service has been fully restored. I am sure he will be a real asset to the company and has materially improved our experience with the platform. I would definitely recommend Vestd.
Quick and knowledgeable support.
Quick and knowledgeable support.
Clearly Clarified my doubts
Clearly Clarified my doubts
It’s a very handy platform easy to use
It’s a very handy platform easy to use. Marson has been a great support!
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About vestd.com
Vestd, the sharetech platform for share schemes and business admin. Full Companies House integration. Manage shareholders and investments on Vestd.
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vestd.com uses 29 technologies across their website including Font Awesome, Google Fonts, HSTS, Laravel, and more.
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Contentful, Squarespace
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vestd.com receives approximately 65.1K monthly visitors and ranks #470,365 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:27 on the site.
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