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The Niche Warrior in Canine Cancer
How a 4-person team is quietly reshaping veterinary oncology with precision therapies
In a market dominated by human pharma giants, VetDC is building a specialized arsenal for canine lymphoma—one targeted therapy at a time. This isn't about mass-market pet supplements; it's veterinary-grade oncology with $600K in revenue and a laser focus on quality of life.
"They're not competing with PetSmart—they're competing with chemotherapy protocols."
The Precision Play
VetDC's keyword strategy reveals their clinical mindset. 'Doxorubicin dose dog m2' and 'tanovea side effects' aren't consumer queries—they're veterinarian discussions. This is B2B2C with teeth. They're targeting the 65% of traffic that comes via organic search, suggesting veterinary professionals actively seek their specialized information rather than stumbling upon it.
Micro-Team, Macro Impact
With just 4 employees, VetDC operates at a 1:150K revenue-per-head ratio—remarkable for a biotech-adjacent company. Cathy Gust and Ann Donoghue bring regulatory expertise to a space where approval pathways are complex. This isn't a startup burning cash on user acquisition; it's a lean operation solving a specific clinical problem with pharmaceutical rigor.
The tech stack tells a story of pragmatic efficiency. WordPress, jQuery, and Bootstrap aren't bleeding-edge, but they're reliable for a content-heavy site focused on education. Google Analytics and Tag Manager track the right metrics for a business where every visitor is likely a vet, researcher, or desperate pet owner. Zendesk integration suggests they're handling support directly—no outsourced call centers here.
- Targeting veterinary professionals, not mass-market pet owners
- Specialized in canine lymphoma with pharmaceutical-grade treatments
- Lean operations with high revenue-per-employee efficiency
- Content strategy focused on clinical terminology and side effects
The Quiet Giant in a $10B Market
Canine cancer treatment is a $10B+ industry. VetDC is building the clinical foundation before the consumer wave hits.
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Open Graph Image

https://vet-dc.com/wp-content/uploads/2021/07/VetDC_Tanovea_Website-Banner_FINAL_07-15-21.jpg
Meta Tags
Dog Lymphoma & Advanced Cancer Treatments | Home | VetDC
VetDC provides veterinarians and pet owners with new tools and options to enhance and extend quality of life for animal companions living with cancer.
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About vet-dc.com
VetDC provides veterinarians and pet owners with new tools and options to enhance and extend quality of life for animal companions living with cancer.
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Technology Stack
vet-dc.com uses 10 technologies across their website including Google Fonts, PHP, WordPress, and more.
Fonts
Google Fonts
Programming Languages
PHP
CMS
WordPress
Customer Support
Zendesk
Analytics & Marketing
Google Tag Manager, Google Analytics
UI Libraries
DaisyUI
Traffic & Audience
vet-dc.com receives approximately 1.2K monthly visitors and ranks #13,708,309 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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