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Vetstoria: The Silent Powerhouse of Vet Tech
How a 102-person team quietly commands $3.5M revenue and 660k monthly visits
While the world obsesses over AI chatbots and flashy telehealth apps, Vetstoria is building a $3.5M revenue machine by solving the most boring, urgent problem in veterinary medicine: the phone call. They aren't just a booking widget; they are the operating system for the modern vet clinic.
"62% direct traffic isn't a marketing metric—it's a product moat. Clinics don't find Vetstoria; they live in it."
The Invisible Monopoly
Vetstoria's traffic profile is the envy of SaaS founders: 62% direct, 20% organic. This isn't viral growth; it's habit formation. When over half your traffic comes directly to your domain, you've achieved product-market fit in a way that paid ads can't buy. The 'undefined' top countries (66.1% share) suggest either a privacy-forward analytics stack or a concentrated user base in English-speaking markets where the data is anonymized, but the usage is undeniable.
The Admin Exodus
Vetstoria isn't selling software; they're selling time back to burnt-out receptionists. By handling bookings, payments, and websites, they remove the friction that turns a simple vaccination appointment into a 10-minute phone tag. Their employee count of 102 suggests a lean, efficient operation focused on product and customer success rather than bloated sales teams—a rare discipline in the vet-tech space.
The keyword strategy reveals a fascinating bifurcation. High-volume branded searches ('vetstoria', 'vetstoria booking page') prove brand dominance. But the long-tail queries ('stoneside vet', 'haslwell vet') indicate they are powering the backend of specific clinics. They aren't just a platform; they are the invisible infrastructure behind local vet brands.
- Tech Stack Agility: Built on jQuery and Tailwind—proving you don't need React to scale to millions of visits.
- The 'Stoneside' Signal: Ranking for specific clinic names suggests white-label dominance or deep integrations.
- Revenue Efficiency: ~$34k revenue per employee signals a highly efficient, likely high-margin SaaS model.
The Boring Billion-Dollar Playbook
Vetstoria proves that in vertical SaaS, dominance looks like solving one painful, repetitive problem better than anyone else.
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Vetstoria | Veterinary Online Booking, Websites and Payments
Vetstoria helps vet practices reduce admin, cut phone calls, and grow revenue with veterinary online booking, websites, and payments.
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About vetstoria.com
Vetstoria helps vet practices reduce admin, cut phone calls, and grow revenue with veterinary online booking, websites, and payments.
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vetstoria.com uses 21 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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vetstoria.com receives approximately 660.4K monthly visitors and ranks #76,523 globally. The website has a bounce rate of 36% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 2:19 on the site.
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