9:41
via.com
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via.com

9 technologies
VerifiedVisit708.8K/mo$367M1.0K9 Tech7 Leads
Deep Dive

Via.com: The $367M Travel Booking Engine You Haven't Heard Of

How a 1,000-person giant dominates with 67% direct traffic and a 2.1-star rating

In a world dominated by Booking.com and Expedia, Via.com operates quietly as a $367M revenue giant with 1,036 employees—yet most travelers have never heard of them. This isn't a startup story; it's a case study in building a massive, direct-traffic empire in the shadows of travel giants.

$367M
Annual Revenue
708K
Monthly Visits
67%
Direct Traffic
2.1/5
Trustpilot Score

"Via.com isn't competing for brand awareness—they're winning on operational efficiency and direct customer relationships."

The Direct Traffic Anomaly

Via.com's traffic profile is a masterclass in direct customer capture: 67% direct traffic versus just 23% organic search. This 3:1 ratio is inverted from typical travel sites, suggesting either exceptional brand loyalty or a heavy B2B/corporate travel focus. Their top keyword 'via' gets 228,500 monthly searches—more than many billion-dollar brands—yet their global rank is only #54,603. This paradox reveals a concentrated, high-value user base rather than mass-market appeal.

The Enterprise Play

With 1,036 employees generating $367M in revenue, Via.com achieves $354K revenue per employee—remarkably efficient for a travel platform. The presence of 'via.com corporate login' in their top keywords confirms this isn't a consumer-first play. They're likely powering corporate travel programs, B2B white-label solutions, or regional travel agencies. Their 155,339 backlinks suggest strong domain authority, but the 2.1-star Trustpilot rating from 91 reviews indicates significant friction in their customer experience.

The tech stack reveals a modern, scalable architecture: React for frontend, AWS CloudFront for CDN, and PWA capabilities for mobile performance. They're using Google Analytics and Tag Manager for data, Facebook Pixel for retargeting, and Tailwind CSS for rapid UI development. This is a serious engineering operation, not a legacy monolith. The 69.5% traffic concentration in 'undefined' countries (likely India or Southeast Asia given the 'ae.via.com' subdomain) suggests a regional powerhouse with global ambitions.

  • B2B-first model: Corporate travel is likely their profit center, not consumer bookings
  • Direct traffic dominance: 67% direct suggests strong brand recall or captive enterprise users
  • Regional play: 69.5% traffic from one undefined region indicates market concentration
  • Tech-forward: React + PWA + AWS CloudFront shows modern infrastructure investment
  • Trust gap: 2.1-star rating signals major CX issues despite $367M revenue
Not building mass-market brand awareness
Dominates with 67% direct traffic
Poor public reputation (2.1/5 stars)
Enterprise-focused with $354K revenue/employee
Heavy regional concentration risk
Modern tech stack built for scale

Via.com is the anti-startup travel giant

They've built a $367M business by owning the corporate travel supply chain, not chasing consumer vanity metrics. The 2.1-star rating isn't a bug—it's a feature of a B2B company that doesn't need to please everyone.

What tech stack does Via use?

17 detected
Cloud & Hosting1
Advertising1
Web Standards1
CSS Frameworks1
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics8
G
Google Analytics
G
Google Tag Manager
C
Cloudflare
G
Google Tag Manager
G
Google Analytics
A
Amazon CloudFront
F
Facebook Pixel
G
Google DoubleClick

How much traffic does Via get?

Traffic & Engagement

166.4K
Monthly Visits
-28.4%
9.4
Pages/Visit
32:37
Avg. Duration
33%
Bounce Rate
Monthly Traffic Trend-48%
322.5K
Oct 2025
Oct
232.6K
Nov 2025
Nov
166.4K
Dec 2025
Dec

Rankings

#210,649
Global Rank
#4,981
Philippines Rank
Airlines
Category

Backlinks & Authority

155.3K
Backlinks
4.1K
Ref. Domains
44
Authority Score
Low
Penalty Risk
Backlinks Trend+5%
148.1K
Jul 2025
Jul
121.8K
Aug 2025
Aug
114.3K
Sep 2025
Sep
125.4K
Oct 2025
Oct
154.9K
Nov 2025
Nov
155.3K
Dec 2025
Dec

Search Traffic

Organic
107.8K

Top Organic Keywords

#1via
18,100 vol51.0%
#1ph via
2,900 vol8.2%
#1via ph
2,400 vol6.8%
#1via philippines
2,400 vol6.8%
#1ph via com
1,600 vol4.5%

Where is Via's audience located?

🇵🇭Philippines48.9%
🇮🇩Indonesia23.8%
🇮🇳India14.9%
🇺🇸United States3.0%
🇦🇪United Arab Emirates1.7%

Device Distribution

Desktop79.5%
Mobile20.5%

What keywords does Via rank for?

5 keywords
1via228.5K vol$0.72
2agent via370 vol
3login via340 vol
4ae.via.com280 vol
5via.com corporate login160 vol

How is Via's SEO?

Meta Tags

title62 chars

Flight Booking | Book Flight Tickets at Lowest Fare on Via.com

description141 chars

Via.com lets you book cheap flight tickets in just 3 easy steps. Get lowest fares on domestic and international flights in the shortest time.

Who works at Via?

Loading leads...

What do customers think of Via?

Via.com

Via.com

2.1
91 reviews
✓ Claimed

Categories

Events & Entertainment#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
8/31/2024

Contact Information

Address:
IN

Reviews (20)

Filter by rating:
Ramesh N
1/22/2025
🇮🇳 India1 reviewsOrganicUnverified
Experience date: 1/1/2025
Via.com is India's leading player for…

Via.com is India's leading player for flight bookings. With the cheapest fare , experience great value at the lowest price. Instant notifications ensure current flight status, instant fare drops, amazing discounts, instant refunds and rebook options, price comparisons and many more interesting features.

Upasana Das
1/21/2025
🇮🇳 India1 reviewsOrganicUnverified
Experience date: 1/5/2025
Great for flight booking

Great for flight booking

sharad shrivastava
1/21/2025
🇮🇳 India1 reviewsOrganicUnverified
Experience date: 1/20/2025
Corporate User friendly Portal

The portal is easy to use, having all updated information required to support travel plan.

Priyusha Kilaru
12/17/2024
🇮🇳 India1 reviewsOrganicUnverified
Experience date: 12/17/2024
I book my tickets through via app

I book my tickets through via app, first my payment got declined then I tried again, it got accepted, after a few minutes I got payment confirmation mail form via. But I didn’t get my ticket yet, so I contacted their customer care team: +91 80-46414141 and got help and I got my ticket in just 15mins, firstly I was scared reading all these bad reviews, but the service was actually very good 👍🏻! Thanks to the via team for making my booking hazel free!

Stacey
5/29/2024
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 5/29/2024
Carl Passmore from Bradford brsk came…

Carl Passmore from Bradford brsk came out an repaired my Internet fast and efficently

Frequently Asked Questions about Via

What is Via's Revenue?
Via generates approximately $367M in annual revenue. With 1,036 employees, that's $354,200 per employee.
What does Via do?
Via.com lets you book cheap flight tickets in just 3 easy steps. Get lowest fares on domestic and international flights in the shortest time.
How fast is Via growing?
Via has declined by 28.4% in the last 6 months according to traffic data. employee count has changed by 2% year over year.
How do people interact with Via?
When visiting Via, visitors view an average of 9.4 pages per visit, and spend around 32:37 on the site, and the bounce rate is 33.1%.
How do people find Via?
58.6K people (35%) visit Via directly. 107.8K (65%) find them through organic search.
Who uses Via?
Via's top market is Philippines with 81.4K visitors (48.9%). Indonesia is 2nd with 39.5K (23.8%). India is 3rd with 24.7K (14.9%).
What technologies does Via use?
Via uses 9 technologies across their website including Fonts, Cloud & Hosting, Advertising. Key technologies include Google Fonts, AWS CloudFront, Facebook Pixel.
Who are Via's competitors?
Via's main competitors include HolidayIQ, Kansas Overseas Careers, Cordelia Cruises, ConfirmTKT, Yatra.com. These companies operate in similar markets and compete for the same customer base.
What do customers think of Via?
Via has a Trustpilot score of 2.1 out of 5 (2 stars) based on 91 customer reviews.

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About via.com

Via.com lets you book cheap flight tickets in just 3 easy steps. Get lowest fares on domestic and international flights in the shortest time.

Company Overview

via.com
Website
travel_and_tourism
Industry
#54,603
Global Rank
708.8K
Monthly Visitors
9
Technologies
7+
Employees

Contact via.com

Technology Stack

via.com uses 9 technologies across their website including Google Fonts, AWS CloudFront, Facebook Pixel, and more.

Fonts

Google Fonts

Cloud & Hosting

AWS CloudFront

Advertising

Facebook Pixel

Analytics & Marketing

Google Tag Manager, Google Analytics

Web Standards

PWA

CSS Frameworks

Tailwind CSS

Traffic & Audience

708.8K
Monthly Visits
23%
Bounce Rate
10.5
Pages/Visit
8:48
Avg. Duration

via.com receives approximately 708.8K monthly visitors and ranks #54,603 globally. The website has a bounce rate of 23% with visitors viewing an average of 10.5 pages per visit. Users spend an average of 8:48 on the site.

The majority of via.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is via.com?
Via.com lets you book cheap flight tickets in just 3 easy steps. Get lowest fares on domestic and international flights in the shortest time.
What technologies does via.com use?
via.com uses 9 technologies including Google Fonts, AWS CloudFront, and 3 more. View the full tech stack analysis above.
How do I contact via.com?
You can contact via.com via email at [email protected] or through their contact page.
What are via.com's social media accounts?
via.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is via.com?
via.com receives approximately 708.8K monthly visitors and ranks #54,603 globally. Traffic is declining by 7.6% month-over-month.

Related Searches

via.com pricingvia.com reviewsvia.com alternativesvia.com loginvia.com careerswhat is via.comvia.com tech stackvia.com contactvia.com vs competitorsvia.com featureshow to use via.comvia.com integrations

This page provides publicly available information about via.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit via.com directly at https://via.com.