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Viabuild: Belgium's Infrastructure Giant
How a Mechelen-based builder dominates roads, datacenters, and digital presence
In Belgium's saturated construction market, Viabuild isn't just building roads—it's building a digital bridge between heavy infrastructure and modern tech. With 720 employees and a €136M revenue, this Mechelen-headquartered firm is quietly becoming Belgium's most integrated construction player.
"Viabuild proves that even in concrete and asphalt, digital-first thinking wins contracts and talent."
The Infrastructure Playbook
Viabuild operates across eight distinct domains, from highways to datacenters. Their FRA21 Frankfurt datacenter project signals a strategic pivot beyond traditional roads into critical digital infrastructure. This diversification isn't accidental—it's a hedge against cyclical construction volatility. Their €136M revenue with 720 employees suggests ~€189K revenue per employee, competitive for infrastructure where margins are notoriously thin.
Digital Footprint vs. Physical Scale
With only 1,831 monthly visits, Viabuild's web presence is surprisingly modest for a €136M company. Yet 53% comes from organic search—people searching specifically for 'viabuild' or 'asphalte bruxelles.' This indicates strong brand recall in a hyper-local industry. Their LinkedIn has 5,000+ followers, outperforming their web traffic, suggesting B2B relationships drive more value than public-facing digital marketing.
The keyword data reveals their true market position: 'asphalte' gets 42K monthly searches, while 'viabuild' only gets 260. This gap exposes the reality—Viabuild is a specialist in infrastructure, not a household name. Their dominance comes from executing complex projects like the E40-E314 Heverlee interchange, not from SEO optimization. This is how infrastructure actually works: relationships, track records, and safety certifications matter more than website traffic.
- Multi-domain expertise: From roads to datacenters, they diversify across 8 business areas
- Tech stack modernity: Using Vite, Tailwind, and Cloudflare shows they invest in digital tools despite being in concrete
- Leadership depth: CEO Michael Boriau leads a team with specialized roles like ICT Manager and Procurement Director
- Social proof: Active on Twitter, Facebook, LinkedIn, and Instagram—unusual for traditional construction firms
Viabuild is Belgium's quiet infrastructure champion
They don't need web traffic when they're building the roads and datacenters Belgium runs on
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Meta Tags
Viabuild - Build to connect - Wegeniswerken in België
Het geïntegreerde aannemingsbedrijf met hoofdzetel in Mechelen telt in België 720 werknemers in acht werkdomeinen. Viabuild investeert in talent. In technologie. In veiligheid. In duurzaamheid.
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About viabuild.be
Het geïntegreerde aannemingsbedrijf met hoofdzetel in Mechelen telt in België 720 werknemers in acht werkdomeinen. Viabuild investeert in talent. In technologie. In veiligheid. In duurzaamheid.
Company Overview
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Technology Stack
viabuild.be uses 19 technologies across their website including Leaflet, Google Maps, Font Awesome, Google Fonts, reCAPTCHA, and more.
Maps
Leaflet, Google Maps
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
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WordPress
CDN
cdnjs
Traffic & Audience
viabuild.be receives approximately 1.8K monthly visitors and ranks #7,632,669 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:39 on the site.
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