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viajesazulmarino.com

14 technologies
VerifiedGrowingVisit339/mo$27M19514 Tech
Deep Dive

Azul Marino: The Caribbean Specialist

A 195-person travel agency carving a niche in Caribbean tourism with a unique digital-first approach.

In a global travel market dominated by giants like Booking.com and Expedia, Azul Marino has carved out a profitable, hyper-focused niche. With $27.3M in annual revenue and a team of 195, this isn't a generic travel aggregator—it's a specialist agency laser-focused on the Caribbean, specifically targeting Spanish-speaking travelers with curated experiences.

$27.3M
Annual Revenue
195
Employees
44%
Organic Search Traffic
11K+
Top Keyword Volume

"They aren't trying to be everything to everyone. They are the Caribbean specialist for the Spanish market, and their SEO strategy proves it."

The Niche Playbook

Azul Marino's strategy is clear: dominate specific, high-intent keywords rather than compete on broad terms. Their top organic keywords reveal a sophisticated content strategy. They rank for 'boricua' (11.2K volume) and 'monte olimpo' (7.5K volume)—terms deeply rooted in Puerto Rican culture and geography. This isn't accidental SEO; it's a deliberate play to capture travelers who know exactly where they want to go. By creating content around these specific destinations, they intercept high-intent users at the moment of planning.

The Digital-First Travel Agency

Unlike traditional agencies relying on foot traffic, Azul Marino has built a digital ecosystem. With 339 monthly visits (modest but highly targeted), they convert 44% of traffic through organic search. Their social presence is comprehensive—spanning TikTok, Instagram, Facebook, YouTube, Twitter, and LinkedIn—creating a multi-channel touchpoint for their audience. The use of modern tech stack (Tailwind CSS, Bootstrap, Google Analytics) suggests they're investing in digital infrastructure, not just legacy systems.

The agency's structure is telling: they have specific roles like 'Director Comercial Zona Centro' and 'Responsable de Grupos', indicating a hybrid model. They're not purely online; they have physical store presence and group specialists. This creates a competitive moat—online convenience paired with offline expertise for complex group bookings to the Caribbean.

  • Hyper-focused Caribbean specialization (not general travel)
  • Strong organic SEO strategy targeting specific destinations
  • Multi-channel social media presence across 6 platforms
  • Hybrid model: digital-first with physical agency locations
  • Modern tech stack (Tailwind, Bootstrap, Cloudflare)
  • Group travel specialization for complex bookings
Low monthly traffic (339 visits)
High revenue per employee ($140K)
Limited global brand recognition
Strong organic search conversion (44%)
No Trustpilot reviews visible
Deep Caribbean expertise
Niche geographic focus
Targeted, high-intent traffic

The Blueprint for Niche Domination

Azul Marino proves that in travel, specificity beats scale when you know your audience better than anyone else.

What tech stack does Viajesazulmarino use?

23 detected
Programming Languages1
CDN1
Cloud & Hosting1
Privacy & Consent1
Customer Support1
Performance1
UI Libraries1
Frontend Frameworks1
Tracking & Analytics9
G
Google Analytics
G
Google Tag Manager
C
Cloudflare Insights
G
Google APIs
G
Google Static
G
Google Tag Manager
A
Analytics Service
C
Cloudflare
G
Google Analytics

How much traffic does Viajesazulmarino get?

Traffic & Engagement

339
Monthly Visits
1.0
Pages/Visit
0:00
Avg. Duration
45%
Bounce Rate
Monthly Traffic Trend-41%
579
Oct 2025
Oct
201
Nov 2025
Nov
339
Dec 2025
Dec

Traffic Sources

Search
44%
Direct
34%
Social
5%
Referrals
14%
Email
0%
Paid
2%

Where is Viajesazulmarino's audience located?

🌍100.0%

What keywords does Viajesazulmarino rank for?

5 keywords
1boricua11.2K vol$0.36
2monte olimpo7.5K vol$0.67
3capital de puerto rico950 vol$0.20
4excursiones para cruceros690 vol$0.25
5viajes azul marino660 vol$0.34

How is Viajesazulmarino's SEO?

Meta Tags

title53 chars

Viajes al mejor precio | Agencia de Viajes Azulmarino

description4 chars

null

languageEN

H1 Tags

h1Viajes al Caribe al mejor precio

Schema Types

Unknown

What is Viajesazulmarino's revenue?

$27M
Annual Revenue
195
59%
Employees
$140K
Revenue/Employee
Bilbao, DEU
Headquarters

Who works at Viajesazulmarino?

Loading leads...

What do customers think of Viajesazulmarino?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Viajesazulmarino

What is Viajesazulmarino's Revenue?
Viajesazulmarino generates approximately $27M in annual revenue. With 195 employees, that's $140,000 per employee.
What does Viajesazulmarino do?
null
How fast is Viajesazulmarino growing?
Viajesazulmarino employee count has changed by 59% year over year.
What technologies does Viajesazulmarino use?
Viajesazulmarino uses 14 technologies across their website including Fonts, Programming Languages, CDN. Key technologies include Font Awesome, Google Fonts, PHP, cdnjs.
Who are Viajesazulmarino's competitors?
Viajesazulmarino's main competitors include Azulmarino. These companies operate in similar markets and compete for the same customer base.

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About viajesazulmarino.com

null

Company Overview

viajesazulmarino.com
Website
travel_and_tourism
Industry
339
Monthly Visitors
14
Technologies

viajesazulmarino.com Key Pages

Contact viajesazulmarino.com

Technology Stack

viajesazulmarino.com uses 14 technologies across their website including Font Awesome, Google Fonts, PHP, cdnjs, and more.

Fonts

Font Awesome, Google Fonts

Programming Languages

PHP

CDN

cdnjs

Cloud & Hosting

Cloudflare

Privacy & Consent

Didomi

Customer Support

Zendesk

Traffic & Audience

339
Monthly Visits
45%
Bounce Rate
1.0
Pages/Visit
0:00
Avg. Duration

viajesazulmarino.com receives approximately 339 monthly visitors. The website has a bounce rate of 45% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.

The majority of viajesazulmarino.com's traffic comes from .

Frequently Asked Questions

What is viajesazulmarino.com?
null
What technologies does viajesazulmarino.com use?
viajesazulmarino.com uses 14 technologies including Font Awesome, Google Fonts, PHP, and 8 more. View the full tech stack analysis above.
How do I contact viajesazulmarino.com?
You can contact viajesazulmarino.com via email at [email protected] or through their contact page.
What are viajesazulmarino.com's social media accounts?
viajesazulmarino.com is active on tiktok, twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is viajesazulmarino.com?
viajesazulmarino.com receives approximately 339 monthly visitors. Traffic is growing by 68.7% month-over-month.

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