Viansa isn't just selling wine; they're selling a $35M hilltop experience where Sonoma meets Italy. With a lean team of 42, they've engineered a digital presence that drives nearly 11k monthly visits to a physical estate. This is hospitality tech in the wine industry.

"Viansa proves that a physical winery can be a digital destination, capturing 47% direct traffic—stronger than most DTC brands."

Viansa's leadership team blends traditional hospitality (Christopher Sebastiani as GM, Meredith Leahy as Winemaker) with modern marketing expertise (Allison Grandi, Director of Marketing). This fusion is visible in their digital strategy—they're not just listing wines; they're curating 'unforgettable moments' that start online and end at their hilltop estate.

• Tech stack optimized for visual storytelling (Swiper, Tailwind) without sacrificing load speed
• Careers page integration suggests scaling operations despite lean 42-person team
• Italian + Sonoma positioning creates unique category ownership in crowded wine market