vibenomics.com
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Vibenomics: The Invisible Retail Media Giant
How a 53-person company is quietly reshaping in-store advertising with $6.7M in revenue
While everyone fights for digital ad space, Vibenomics is building an empire in the physical world—turning grocery stores and retail aisles into programmable media channels. With $21.4M in funding and a team of just 53, they're proving that the future of retail media isn't just online.
"They're not competing with Google or Meta—they're creating a new category where digital meets physical, and the shopping cart becomes the impression."
The 53-Person Powerhouse
Vibenomics operates with a lean but strategic team structure. Their leadership includes Adam Ritz as Founder and Co-owner, Mark Fishkin as VP of Retail Media, and Marla Perlmutter as National Sales Director. With Taylor Scott heading Audio Production and Alexa Wiedeman leading Advertising Operations, they've built specialized roles for every critical function. This isn't a startup burning cash on headcount—it's a precision operation where every hire serves a specific purpose in their retail media ecosystem.
The Traffic Paradox
Here's the fascinating data story: Vibenomics gets 2,395 monthly visits with a global rank of #6,389,080—numbers that would make most investors nervous. But look closer: 57% direct traffic and only 25% organic search. This isn't a company chasing SEO keywords; it's a B2B operation where clients come directly. The 'vibenomics' keyword gets 270 monthly searches, but 'paul brenner vibenomics' gets 220—proving that personal brand and executive visibility drive their business more than generic terms.
The real kicker is their keyword strategy. While competitors fight for 'retail media' dominance, Vibenomics ranks for 'non endemic' (530 monthly volume)—a sophisticated term referring to brands advertising in categories they don't traditionally belong to. They're playing chess while others play checkers, targeting the advanced retail media buyers who understand the value of contextual relevance over category constraints.
- Built on modern tech stack: Tailwind CSS, DaisyUI, and jQuery for rapid frontend development
- Integrated enterprise tools: LinkedIn Insight Tag, Google Analytics, and Google Tag Manager for precise attribution
- Privacy-focused with reCAPTCHA and clear privacy policy linked to parent company Mood Media
- Careers portal powered by ADP—indicating established HR infrastructure
- Social presence across Twitter/X, Facebook, LinkedIn, and Instagram for multi-channel engagement
The Silent Retail Media Revolution
Vibenomics proves that in-store digital advertising isn't about massive traffic—it's about converting physical presence into measurable media impressions at the point of purchase.
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Vibenomics – The Sights and Sounds of Retail Media In-Store
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About vibenomics.com
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Technology Stack
vibenomics.com uses 13 technologies across their website including reCAPTCHA, PHP, WordPress, and more.
Security
reCAPTCHA
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PHP
CMS
WordPress
Cloud & Hosting
Amazon Web Services
Advertising
LinkedIn Insight Tag
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
vibenomics.com receives approximately 2.4K monthly visitors and ranks #6,389,080 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:33 on the site.
The majority of vibenomics.com's traffic comes from .
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