In the noisy world of enterprise SaaS, VictorOps (now Splunk On-Call) operates like a ghost in the machine—highly visible to its users, invisible to the market. With just 23 employees and $2.3M in revenue, it commands a staggering 72% direct traffic share, revealing a product so sticky that customers don't need to search for it.

"This isn't a growth story—it's a retention masterpiece. When 72% of your traffic is direct, you've stopped selling and started serving."

The keyword data tells the real story: 'victorops' (450 monthly volume) and 'splunk victorops' (170) dominate. But 'dfsfd' (1,360) appearing as a top keyword? That's a data anomaly that screams 'scraper noise' or 'internal tool abuse'—a delightful artifact of a product used by engineers who don't care about marketing polish.

• Direct traffic dominance (72%) signals extreme user stickiness
• Revenue per employee: ~$100k—efficient for a mature SaaS tool
• Tech stack frozen in time (jQuery, Bootstrap) = low maintenance mode
• Acquisition by Splunk didn't kill the brand; it created a parallel existence