In the chaotic world of programmatic advertising, where attribution is a constant battle, VideoAmp claims to have built the definitive operating system. They aren't just tracking clicks; they are attempting to prove ROI on linear TV, CTV, and digital with a level of precision that legacy measurement firms simply can't match.

"VideoAmp isn't just selling software; they are selling the holy grail of advertising: unified measurement across every screen."

The keyword landscape paints a clear picture of their brand authority. Searches for 'VideoAmp revenue' and 'Jenny Wall VideoAmp' (likely high-level leadership) indicate that industry insiders are actively researching their business health and leadership. This isn't a product that goes viral; it's one that gets put on the procurement shortlist.

• Enterprise-First Strategy: The low traffic volume but high revenue suggests a high Average Revenue Per User (ARPU).
• Legacy Tech Stack: The use of jQuery and Bootstrap hints at a mature codebase that prioritizes stability over bleeding-edge frontend frameworks.
• Data Moat: Their value proposition rests on proprietary audience segmentation that bridges the gap between linear TV and programmatic digital.