vietnamworks.com
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VietnamWorks: The Unseen Giant of Southeast Asian Tech
How a 20-year-old platform quietly dominates Vietnam's $1B+ recruitment market
While global tech giants fight for scraps in Southeast Asia, VietnamWorks operates a $666M revenue machine with 3.5M monthly visitors—a platform so dominant it doesn't even need to compete on Google. This isn't a startup story; it's a monopoly playbook.
"VietnamWorks doesn't compete on search—it owns the destination. When nearly half your traffic is direct, you're not a platform; you're infrastructure."
The Monopoly Playbook
VietnamWorks isn't just a job board—it's Vietnam's de facto hiring infrastructure. With 10,000+ enterprise clients and 10,000+ monthly job postings, they've created a network effect that's nearly impossible to replicate. The 46% direct traffic (vs 49% organic) reveals the truth: companies and candidates don't discover VietnamWorks, they default to it. This is what market ownership looks like when you've been building for two decades while competitors chased VC funding.
The SEO Paradox
Here's the counterintuitive insight: VietnamWorks ranks #15,106 globally with only 49% organic traffic. They own 97.4% of their traffic from Vietnam, making them hyper-local and virtually unassailable by global competitors. Their top keywords—'vietnamwork' (64K searches), 'careerviet' (36K)—show they've become the generic term for job searching in Vietnam, like 'Google' for search. The 1.9M backlinks aren't from PR campaigns; they're from every Vietnamese company that posts a job and links back.
The tech stack tells a story of mature pragmatism: jQuery, Bootstrap, and Ant Design—not bleeding-edge frameworks. They're not chasing developer trends; they're maintaining a platform that processes millions of transactions monthly. The PWA implementation and lazy loading show they care about mobile performance in a mobile-first market, but they're not rebuilding for the sake of innovation. This is enterprise software that happens to be consumer-facing, built for reliability over flash.
- Dominates 97.4% of traffic from Vietnam—true local monopoly
- 46% direct traffic indicates brand ownership, not just market share
- Revenue-per-visit is ~$192 annually (665.8M/3.46M)—unheard of for job boards
- 1.9M backlinks from 10K+ enterprises creates impenetrable SEO moat
- 20-year head start means they've captured every enterprise client worth having
The Unsexy Billion-Dollar Play
VietnamWorks proves that boring infrastructure beats sexy innovation in emerging markets. They didn't disrupt—they became the system. For founders and investors, the lesson is clear: in Southeast Asia, owning a market quietly is worth more than disrupting it loudly. The real opportunity isn't competing with VietnamWorks—it's building the verticals they haven't conquered yet.
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Open Graph Image
https://images.vietnamworks.com/images/vnw_empower_growth_logo.png?version=2320
Meta Tags
Nền tảng Việc làm chất lượng & Tuyển dụng hiệu quả, nhanh chóng - VietnamWorks
Nền tảng tuyển dụng lớn nhất tại Việt Nam với hơn 10.000 cơ hội việc làm mới nhất, chất lượng. Tiếp cận 10,000+ doanh nghiệp tuyển dụng uy tín. Tra cứu lương, thưởng, tư vấn nghề nghiệp tại VietnamWorks.
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About vietnamworks.com
Nền tảng tuyển dụng lớn nhất tại Việt Nam với hơn 10.000 cơ hội việc làm mới nhất, chất lượng. Tiếp cận 10,000+ doanh nghiệp tuyển dụng uy tín. Tra cứu lương, thưởng, tư vấn nghề nghiệp tại VietnamWorks.
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Technology Stack
vietnamworks.com uses 19 technologies across their website including Font Awesome, Sentry, DoubleClick Floodlight, Google Ads, and more.
Fonts
Font Awesome
Error Tracking
Sentry
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Analytics & Marketing
PostHog, Hotjar, Google Tag Manager, Google Analytics
Performance
Lazy Loading
Web Standards
Twitter Cards, PWA
Traffic & Audience
vietnamworks.com receives approximately 3.5M monthly visitors and ranks #15,106 globally. The website has a bounce rate of 45% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 3:49 on the site.
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