viewlift.com
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ViewLift: The Sports Streaming Powerhouse
A $16.7M revenue company betting on niche sports, not general entertainment
While Netflix fights for eyeballs with blockbuster content, ViewLift is building the infrastructure for a different beast: live sports streaming. With $44.9M in funding and 119 employees, this isn't a startup—it's a focused execution engine for sports media companies.
"They're not building the next Netflix—they're building the rails for every sports league that can't afford to build their own."
The Sports-First Strategy
ViewLift's domain data reveals their playbook: 38% organic search traffic, but the top keywords are 'mobile streaming sports' and 'viewlift'—not generic streaming terms. This isn't a company chasing mass-market entertainment. They're targeting the 47.8% traffic from undefined sources (likely direct B2B sales to sports leagues) and building white-label infrastructure for niche sports that need OTT solutions yesterday.
The Funding-to-Revenue Reality
With $44.9M raised and $16.7M in revenue, ViewLift is in the classic scale-up phase. The revenue multiple is roughly 2.7x—reasonable for a B2B video platform, but not explosive growth. This suggests they're in 'execution mode,' not 'blitzscaling mode.' Their 119 employees indicate a mature engineering team, likely 60-70% technical staff building the core streaming infrastructure.
The tech stack tells the story: Tailwind CSS, Bootstrap, GSAP for animations—this is a modern, performance-focused frontend. Cloudflare and HSTS indicate serious security and speed requirements. They're not building flashy marketing sites; they're building scalable video delivery infrastructure that can handle live sports spikes.
- Sports industry focus (not general entertainment)
- White-label OTT platform for leagues & associations
- End-to-end: distribution, monetization, analytics
- Live streaming capability critical for sports
- B2B sales model (not direct-to-consumer)
The Quiet Sports Tech Leader
While everyone chases Netflix, ViewLift is owning the infrastructure for the $80B sports streaming market—proving that boring infrastructure beats flashy content in B2B.
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Scalable end-to-end video streaming platform to power your OTT business | ViewLift
Most comprehensive OTT solution to distribute & monetize your content. Extensive features to scale & retain your subscribers. Schedule a free live demo of our OTT platform services.
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About viewlift.com
Most comprehensive OTT solution to distribute & monetize your content. Extensive features to scale & retain your subscribers. Schedule a free live demo of our OTT platform services.
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Technology Stack
viewlift.com uses 16 technologies across their website including Google Fonts, HSTS, Contentful, WordPress, and more.
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Google Fonts
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HSTS
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Contentful, WordPress
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Cloudflare
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HubSpot
Traffic & Audience
viewlift.com receives approximately 20.0K monthly visitors and ranks #1,315,764 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:22 on the site.
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