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Bolt's Identity Crisis: Mobility Giant or Adult Site?
A deep dive into the dangerous SEO chaos plaguing viggo.com
The domain viggo.com promises 'The all-in-one mobility app,' but a single click reveals a catastrophic SEO disaster. This isn't just a website; it's a digital ghost haunting a $18.7M revenue company.
"When your top keywords are 'xvideos' and 'xnxx' with millions of searches, you aren't a mobility company—you're an accidental adult site."
The SEO Nightmare
The raw data reveals a horror story. Despite having a legitimate corporate structure and 117 employees, viggo.com is ranking for pornographic terms with massive volumes. 'xvideos' (10.4M monthly volume) and 'xnxx' (5.2M volume) dominate their keyword profile. This suggests either a malicious SEO attack or a catastrophic domain acquisition strategy gone wrong.
The Identity Gap
Bolt positions itself as a mobility giant operating in 600+ cities, yet the website traffic tells a different story. With only 66k monthly visits and an undefined country ranking, the site is failing to capture its intended audience. The mismatch between the corporate narrative (Jesper Berg, Head Sales) and the actual web presence is staggering.
The technical stack is modern—Tailwind CSS, PWA, and Google Analytics—but the content strategy is in ruins. The site uses 'viggo.com' as its domain, yet the branding is entirely 'Bolt.' This confusion extends to the user experience, where a mobility app is buried under layers of irrelevant, high-volume search terms that attract the wrong demographic entirely.
- Revenue: $18.7M (Legitimate Business)
- Traffic Source: 66% Organic (But for what?)
- Top Markets: Undefined (A ranking black hole)
- Trust Score: 3.8/5 (Mediocre for a mobility brand)
- Domain Authority: Likely compromised by toxic backlinks
A Brand on Life Support
Viggo.com is a case study in digital identity theft—by the wrong keywords. Without immediate SEO intervention, the $18.7M mobility business risks being permanently defined by what it ranks for, not what it sells.
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https://assets.homepage.bolt.eu/1.17.1/public/common-assets/images/og-image.png
Meta Tags
Explore Bolt services | The all-in-one mobility app | Bolt
Get a ride in minutes, order food and grocery delivery, rent a car or scooter, improve business travel and more. Available in 600+ cities and 50+ countries.
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Viggo
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Reviews (20)
FB Showup time
Hi I am a viggo customer last week i booked a taxi from Farum to Kastrup airport, driver is a very good man and we had a good communication with him he told me that FB show up time on viggo scam is 1 hour before. He also tole me prons and cons of that. In my opnion it is too much. You have to reduce the the time from 1 hour to maximum 30 mint. As othe taxi branches have 15/20 minutes. Some time it is also irrritating for customer too to receeve messages too. I n my opnion in 5 to 10 minutes taxi can reach anywhere in the said district. Please count my opnion as iam your loyal customer. regards
Hi, Thank you very much for your feedback, we are glad that you had a great experience! Samya - Team Viggo
Good service
Good service Reasonable rates
Hi Bannucs, Thank you for your rating. We are happy that you enjoy our service and our rates aswell😊 All the best! Team Viggo 🍃
Always have a good experience with…
Always have a good experience with Viggo + when I had a small issue with putting in the wrong address they were quick to refund me for the difference even though it was my fault. Couldn't recommend more!
Hi Hattie, Thank you for your kind words😊 We are look forward to riding with you again in the future🤗 Team Viggo🍃
Once you go Viggo, you never go back
Apart from the quality of the regular service (showing up on time, driving carefully, actually knowing the destination, etc.) compared to other taxi services, I have just had a tremendous experience. One busy morning, I used Viggo to get to an important meeting. After the meeting, I realized that I could not find my wallet. After having checked all pockets and my bag, I realized that it might be in the taxi. I used the app to reach out to Viggo for help. After a very short while, I got a kind reply that they were on the case and reaching out to the driver. A short while later the driver actually phoned me and told me he had my wallet. He ended up meeting me later the same day in the middle of Copenhagen, keeping me updated by text messages on his progress. I got my wallet and the driver did not want any compensation for the time and effort he had put in. Altogether an brilliant experience by a company that actually recognizes that they are in the service business - and again I am comparing to other taxi companies in Denmark. I have switched all my taxi use to Viggo, no regrets.
Hi Claus, Thank you so much for sharing your feedback with us! We are delighted to hear that you had a positive experience. We can't wait to have the pleasure of riding with you again in the future. Wishing you a fantastic week ahead! Med venlig hilsen | Best regards Viggo 🌱
Extremely good experience
Extremely good experience. Always quick, very nice drivers, the car is so clean and spacious. One week in Copenhagen always with Viggo.
Hi Nasma, Thank you so much for sharing your feedback with us! We are delighted to hear that you had a positive experience. We can't wait to have the pleasure of riding with you again in the future. Wishing you a fantastic week ahead! Med venlig hilsen | Best regards Viggo 🌱
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About viggo.com
Get a ride in minutes, order food and grocery delivery, rent a car or scooter, improve business travel and more. Available in 600+ cities and 50+ countries.
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Technology Stack
viggo.com uses 19 technologies across their website including HSTS, Sentry, Strapi, and more.
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HSTS
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Sentry
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Strapi
Cloud & Hosting
Cloudflare
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Traffic & Audience
viggo.com receives approximately 66.3K monthly visitors and ranks #602,119 globally. The website has a bounce rate of 71% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:50 on the site.
The majority of viggo.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about viggo.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit viggo.com directly at https://viggo.com.