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Vikey: The Invisible Hotelier
How a bootstrapped Italian SaaS automates guest check-in for 500k monthly visitors
Imagine running a hotel without a front desk. No night shifts. No lost keys. Just a phone that unlocks every door and automates the entire guest journey. This isn't a future concept—it's Vikey's reality, serving over half a million visitors monthly.
"Vikey isn't selling software—they're selling the elimination of the night shift."
The Unseen Guest Experience
With 54% direct traffic and a 4.6/5 Trustpilot rating, Vikey has built something rare: a B2B SaaS that end-users love. Their secret? Removing friction entirely. Guests don't check in—they arrive. The app handles keys, payments, and communication. The hotelier gets sleep. It's a win-win that explains the 500k+ monthly visits and sticky direct traffic.
The Italian Bootstrapped Machine
Unlike VC-fueled competitors burning cash for growth, Vikey's 54 employees generate an estimated $15.1M in revenue—over $279k per employee. This is efficient, product-led growth. Their top keyword isn't even 'hotel software'—it's their brand name 'vikey' (1,700 monthly searches). They've become the category.
The tech stack reveals their priorities: Tailwind CSS and Bootstrap for rapid UI iteration, jQuery for legacy compatibility, and Google Analytics for measuring what matters. They're not chasing shiny objects—they're building a utilitarian product that solves a real problem: the 3 AM guest call.
- Dominates Italian market (77.9% traffic share) with minimal global footprint
- Channel manager integration drives 750 monthly searches—critical for hoteliers
- Trustpilot reviews (510) exceed employee count—proof of product-market fit
- Self-check-in as core value prop, not just a feature
The Quiet Giant of Hospitality Tech
Vikey proves that solving one painful problem exceptionally well beats feature bloat every time. They're not building a platform—they're building a silent, reliable partner for hoteliers who want to sleep through the night.
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Open Graph Image

https://vikey.it/wp-content/uploads/2022/05/vikey_infoutili_ico.png
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Hotel, Apartments and B&B Auto Self Check-In with Mobile System | Vikey
Self check-in and domotics to remotely manage every aspect of guest reception. For hotels, vacation rentals and b&bs.
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Vikey
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Reviews (20)
He was an amazing technician who could…
He was an amazing technician who could understand the situation and installed the solution very efficiently!! And he was very kind to explain us everything how it works professionally and kindly. I and my husband were very happy. Top!! Recommended
My experience was fantastic
My experience was fantastic, they are fast and helpful and know how to solve problems with easy to follow instructions. Also for me in Engligh
Un team giovane con un futuro radioso
Un team giovane con un futuro radioso. Marco del Customer Care è un professionista competente e sempre disponibile.
Great customer service
Great customer service! Quick response
Grande professionalità
Grande professionalità. Attenti al cliente offrendo assistenza immediata.
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About vikey.it
Self check-in and domotics to remotely manage every aspect of guest reception. For hotels, vacation rentals and b&bs.
Company Overview
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Technology Stack
vikey.it uses 19 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
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Font Awesome
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reCAPTCHA
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PHP
CMS
WordPress
Privacy & Consent
Iubenda
Advertising
Microsoft Ads, Facebook Pixel
Traffic & Audience
vikey.it receives approximately 503.2K monthly visitors and ranks #91,690 globally. The website has a bounce rate of 40% with visitors viewing an average of 4.3 pages per visit. Users spend an average of 4:09 on the site.
The majority of vikey.it's traffic comes from undefined, undefined, .
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